Coleman vs GCI Outdoor:Which is more popular by branded search?
In August 2026, Coleman had more branded searches than GCI Outdoor among camping furniture worldwide. Coleman was estimated to have 40.5K branded searches compared to GCI Outdoor’s 8.1K, and held a 39% Share of Search versus GCI Outdoor’s 7.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Coleman or GCI Outdoor?
Compare the camping furniture people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coleman, GCI Outdoor. The figures are in the table below the chart.
View monthly share of search table
| Month | Coleman | Helinox | Vango | Outwell | GCI Outdoor | Kampa |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 29.2% | 10.6% | 3.1% | 13% | 0.27% |
| Nov 2025 | 45.7% | 30.6% | 9.1% | 3.3% | 11.1% | 0.18% |
| Dec 2025 | 46.1% | 30.8% | 9.2% | 2.5% | 11.2% | 0.18% |
| Jan 2026 | 44.5% | 24.3% | 16.2% | 5.9% | 8.8% | 0.27% |
| Feb 2026 | 39% | 26.1% | 17.4% | 7.6% | 9.5% | 0.29% |
| Mar 2026 | 38.8% | 25.8% | 17.3% | 6.3% | 11.5% | 0.3% |
| Apr 2026 | 38.7% | 25.9% | 17.3% | 6.3% | 11.6% | 0.2% |
| May 2026 | 35.3% | 28.9% | 15.8% | 7% | 12.9% | 0.18% |
| Jun 2026 | 40% | 26.8% | 14.6% | 6.5% | 11.9% | 0.17% |
| Jul 2026 | 36.9% | 30.1% | 16.5% | 7.4% | 9% | 0.15% |
| Aug 2026 | 39% | 26.1% | 17.4% | 9.5% | 7.8% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
How has the Coleman and GCI Outdoor comparison changed over the last 12 months?
3 findings
- Coleman was ahead of GCI Outdoor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping furniture worldwide moved from 43.7% to 39%, and its estimated monthly branded searches moved from 18.1K to 40.5K.
- Across the 11 months ending August 2026, GCI Outdoor’s estimated Share of Search among camping furniture worldwide moved from 13% to 7.8%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
How did search popularity change for camping furniture worldwide in August 2026?
3 changes
In August 2026, Outwell overtook GCI Outdoor to rank 4th among camping furniture worldwide, at 9.5%.
In August 2026, Coleman gained estimated Share of Search among camping furniture worldwide, from 36.9% to 39%.
In August 2026, GCI Outdoor lost estimated Share of Search among camping furniture worldwide, from 9% to 7.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Coleman’s and GCI Outdoor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coleman
1 branded search term
- coleman tent
GCI Outdoor
1 branded search term
- gci outdoor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.