Coleman vs Hydro Flask:Which is searched more?
In September 2026, Hydro Flask had more branded searches than Coleman among backpack cooler brands worldwide. Hydro Flask was estimated to have 450K branded searches compared to Coleman’s 201K, and held a 27.5% Share of Search versus Coleman’s 12.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Coleman or Hydro Flask?
Compare the backpack cooler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hydro Flask, Coleman. The figures are in the table below the chart.
View monthly share of search table
| Month | Carhartt | Hydro Flask | Columbia | Coleman | Igloo | Corkcicle | Pelican |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 24.5% | 16.3% | 11% | 4.4% | 6% | 1.1% |
| Nov 2025 | 43.5% | 19.5% | 21.8% | 7.1% | 2.3% | 4.8% | 0.87% |
| Dec 2025 | 44.3% | 19.9% | 20.6% | 7.3% | 2.4% | 4.9% | 0.72% |
| Jan 2026 | 36.1% | 24.1% | 20.4% | 10.8% | 2.9% | 4.8% | 0.88% |
| Feb 2026 | 28.5% | 28.5% | 19% | 12.7% | 4.2% | 5.7% | 1.3% |
| Mar 2026 | 20.6% | 30.8% | 15.1% | 16.9% | 8.4% | 6.2% | 2% |
| Apr 2026 | 13.8% | 30.9% | 13.8% | 16.9% | 14.6% | 7.6% | 2.5% |
| May 2026 | 11.6% | 31.7% | 13% | 17.4% | 15.4% | 7.8% | 3.2% |
| Jun 2026 | 11.6% | 31.7% | 12% | 17.3% | 15.6% | 7.8% | 3.9% |
| Jul 2026 | 10.9% | 36.2% | 11.2% | 16.2% | 14.7% | 7.2% | 3.6% |
| Aug 2026 | 14.4% | 39.3% | 12.2% | 14.4% | 10.7% | 6.4% | 2.6% |
| Sep 2026 | 27.5% | 27.5% | 14.9% | 12.3% | 8.9% | 6.7% | 2.2% |
How has the Coleman and Hydro Flask comparison changed over the last 12 months?
3 findings
- Hydro Flask was ahead of Coleman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coleman’s estimated Share of Search among backpack cooler brands worldwide moved from 11% to 12.3%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among backpack cooler brands worldwide moved from 24.5% to 27.5%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for backpack cooler brands worldwide in September 2026?
4 changes
In September 2026, Carhartt overtook Hydro Flask to become the leader among backpack cooler brands worldwide, with 27.5% estimated Share of Search.
In September 2026, Columbia overtook Coleman to rank 3rd among backpack cooler brands worldwide, with 14.9% estimated Share of Search.
In September 2026, Hydro Flask lost estimated Share of Search among backpack cooler brands worldwide, from 39.3% to 27.5%.
In September 2026, Coleman lost estimated Share of Search among backpack cooler brands worldwide, from 14.4% to 12.3%.
Other head-to-heads among backpack cooler brands
How each brand is measured
Brandwave collects information about searches that people make online using Coleman’s and Hydro Flask’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coleman
1 branded search term
- coleman
Hydro Flask
1 branded search term
- hydro flask
Put your own brand in this comparison
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