Brandwave

Body Glove vs Coleman:Which is searched more?

In September 2026, Coleman had more branded searches than Body Glove among beach chair brands worldwide. Coleman was estimated to have 219K branded searches compared to Body Glove’s 27.1K, and held an 82.9% Share of Search versus Body Glove’s 10.3%. These are worldwide searches for English-language branded terms.

Share of Search among beach chair brands worldwide in September 2026Which is more popular in search, Body Glove or Coleman?
Body Glove10.3%27.1K searches
vs
Coleman82.9%219K searches

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Which is more popular in search, Body Glove or Coleman?

Compare the beach chair brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Body Glove and Coleman among beach chair brands worldwide, by month

Share of Search by month for Coleman, Body Glove. The figures are in the table below the chart.

View monthly share of search table
MonthColemanBody GloveHelinox
Oct 202585.2%10.8%4%
Nov 202585.2%10.8%4%
Dec 202578%18.3%3.7%
Jan 202676.5%20.7%2.8%
Feb 202683.2%12.9%3.9%
Mar 202682.5%12.8%4.7%
Apr 202683.6%10.6%5.8%
May 202679.9%12.1%8.1%
Jun 202679.9%12.1%8.1%
Jul 202678.5%11.8%9.7%
Aug 202681.7%10.1%8.3%
Sep 202682.9%10.3%6.8%

How has the Body Glove and Coleman comparison changed over the last 12 months?

  • Coleman was ahead of Body Glove in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Body Glove’s estimated Share of Search among beach chair brands worldwide moved from 10.8% to 10.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Coleman’s estimated Share of Search among beach chair brands worldwide moved from 85.2% to 82.9%, and its estimated monthly branded searches moved from 261K to 219K.

How did search popularity change for beach chair brands worldwide in September 2026?

  1. In September 2026, Coleman gained estimated Share of Search among beach chair brands worldwide, from 81.7% to 82.9%.

  2. Estimated monthly branded searches for Body Glove worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

Other head-to-heads among beach chair brands

How each brand is measured

Brandwave collects information about searches that people make online using Body Glove’s and Coleman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Body Glove

1 branded search term

  • bodyglove

Coleman

2 branded search terms

  • coleman
  • coleman camping stove

How the Brand Demand Index is measured

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