Brandwave

Body Glove vs Coleman:Which is searched more?

In September 2026, Coleman had more branded searches than Body Glove among beach chair brands worldwide. Coleman was estimated to have 241K branded searches compared to Body Glove’s 27.1K, and held an 84.2% Share of Search versus Body Glove’s 9.5%. These are worldwide searches for English-language branded terms.

Share of Search among beach chair brands worldwide in September 2026Which is more popular in search, Body Glove or Coleman?
Body Glove9.5%27.1K searches
vs
Coleman84.2%241K searches

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Which is more popular in search, Body Glove or Coleman?

Compare the beach chair brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Body Glove and Coleman among beach chair brands worldwide, by month

Share of Search by month for Coleman, Body Glove. The figures are in the table below the chart.

View monthly share of search table
MonthColemanBody GloveHelinox
Oct 202586.1%10.2%3.7%
Nov 202586.1%10.2%3.7%
Dec 202579.2%17.3%3.5%
Jan 202677.6%19.7%2.6%
Feb 202684.1%12.2%3.7%
Mar 202683.7%12%4.4%
Apr 202684.9%9.8%5.3%
May 202681.7%11%7.3%
Jun 202682%10.8%7.2%
Jul 202680.7%10.6%8.7%
Aug 202683.7%9%7.3%
Sep 202684.2%9.5%6.3%

How has the Body Glove and Coleman comparison changed over the last 12 months?

  • Coleman was ahead of Body Glove in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Body Glove’s estimated Share of Search among beach chair brands worldwide moved from 10.2% to 9.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Coleman’s estimated Share of Search among beach chair brands worldwide moved from 86.1% to 84.2%, and its estimated monthly branded searches moved from 279K to 241K.

How did search popularity change for beach chair brands worldwide in September 2026?

  1. In September 2026, Coleman gained estimated Share of Search among beach chair brands worldwide, from 83.7% to 84.2%.

  2. Estimated monthly branded searches for Body Glove worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

Other head-to-heads among beach chair brands

How each brand is measured

Brandwave collects information about searches that people make online using Body Glove’s and Coleman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Body Glove

1 branded search term

  • bodyglove

Coleman

3 branded search terms

  • coleman
  • coleman camping stove
  • coleman tent

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.