How popular isColeman in search?
In September 2026, there were an estimated 241K branded searches for Coleman worldwide which is down 13.5% over the last 12 months. Coleman holds 82.9% estimated Share of Search among beach chair brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Coleman82.9%
Body Glove10.3%
Helinox6.8%
Follow Coleman and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which beach chair brands compete with Coleman?
Share of Search by month for Coleman, Body Glove, Helinox. The figures are in the table below the chart.
View monthly share of search table
| Month | Coleman | Body Glove | Helinox |
|---|---|---|---|
| Oct 2025 | 85.2% | 10.8% | 4% |
| Nov 2025 | 85.2% | 10.8% | 4% |
| Dec 2025 | 78% | 18.3% | 3.7% |
| Jan 2026 | 76.5% | 20.7% | 2.8% |
| Feb 2026 | 83.2% | 12.9% | 3.9% |
| Mar 2026 | 82.5% | 12.8% | 4.7% |
| Apr 2026 | 83.6% | 10.6% | 5.8% |
| May 2026 | 79.9% | 12.1% | 8.1% |
| Jun 2026 | 79.9% | 12.1% | 8.1% |
| Jul 2026 | 78.5% | 11.8% | 9.7% |
| Aug 2026 | 81.7% | 10.1% | 8.3% |
| Sep 2026 | 82.9% | 10.3% | 6.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.9% | 219K | -18.3% | +1.2 points | |
| 2, held 2nd | 10.3% | 27.1K | -18.1% | +0.2 points | |
| 3, held 3rd | 6.8% | 18.1K | -33.2% | -1.4 points |
Compare search popularity between Coleman and its closest rivals
Every comparison with Coleman
46 comparisons
- Black Diamond vs Coleman
- Coleman vs Soto
- Coleman vs Kathmandu
- Carhartt vs Coleman
- Coleman vs Columbia
- Coleman vs DeWalt
- Coleman vs Hydro Flask
- Coleman vs KitchenAid
- Coleman vs Lynx
- Coleman vs Weber
- Bestway vs Coleman
- Coleman vs Cuisinart
- Coleman vs Lumos
- Coleman vs Igloo
- Coleman vs Macpac
- Coleman vs Corkcicle
- Coleman vs Intex
- Coleman vs Jetboil
- Coleman vs Napoleon
- Coleman vs Dometic
- Coleman vs Pit Boss
- Coleman vs Traeger
- Black Wolf vs Coleman
- Coleman vs Lay-Z-Spa
- Coleman vs Sealy
- Coleman vs Pelican
- Big Agnes vs Coleman
- Body Glove vs Coleman
- Coleman vs Primus
- BioLite vs Coleman
- Coleman vs Goal Zero
- Coleman vs Helinox
- Coleman vs OZtrail
- Coleman vs Fenix
- Coleman vs Summer Waves
- Coleman vs GCI Outdoor
- Coleman vs Vango
- Coleman vs LuminAID
- Coleman vs Doughboy
- Coleman vs MSR
- Coleman vs Icey-Tek
- Coleman vs Outwell
- Coleman vs YETI
- Coleman vs Companion
- Coleman vs Wanderer
- Coleman vs Kampa
How has branded search demand for Coleman changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Coleman worldwide fell from 279K to 241K.
- Across the 12 months ending September 2026, Coleman’s estimated Share of Search among beach chair brands worldwide decreased from 85.2% to 82.9%.
- Across the 12 months ending September 2026, Coleman’s estimated Share of Search among beach chair brands worldwide peaked at 85.2% in October 2025 and was lowest at 76.5% in January 2026.
How did search popularity change for beach chair brands worldwide in September 2026?
3 changes
In September 2026, Coleman gained estimated Share of Search among beach chair brands worldwide, from 81.7% to 82.9%.
In September 2026, Helinox lost estimated Share of Search among beach chair brands worldwide, from 8.3% to 6.8%.
Estimated monthly branded searches for Body Glove worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Where does Coleman compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Gas grill brands | 4th of 6 | 7.7% | Show ranking |
| Backpack cooler brands | 4th of 7 | 12.3% | Show ranking |
| Portable grill brands | 2nd of 6 | 15.1% | Show ranking |
| Cool box brands | 2nd of 6 | 17.8% | Show ranking |
| Camping tent brands | 2nd of 5 | 25.2% | Show ranking |
| Camping chair brands | 2nd of 5 | 25.6% | Show ranking |
| Camping lantern brands | 2nd of 5 | 29.8% | Show ranking |
| Camping stove brands | 2nd of 5 | 32.2% | Show ranking |
| Gas canister brands | 2nd of 5 | 32.2% | Show ranking |
| Camping lanterns | 2nd of 6 | 36.3% | Show ranking |
| Swimming pool brands | 1st of 6 | 36.2% | Show ranking |
| Air mattress brands | 1st of 4 | 38.2% | Show ranking |
| Fuel canister brands | 1st of 4 | 63.3% | Show ranking |
| Ice box brands | 1st of 3 | 57.7% | Show ranking |
| Camping gear brands | 1st of 4 | 73% | Show ranking |
| Camping furniture | 1st of 6 | 86.6% | Show ranking |
| Beach chair brands | 1st of 3 | 82.9% | Shown above |
How is Coleman measured?
Brandwave collects information about searches that people make online using Coleman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- coleman
- coleman camping stove
- coleman tent
Do you work for Coleman? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Coleman your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.