Brandwave

How popular isColeman in search?

In August 2026, there were an estimated 40.5K branded searches for Coleman worldwide which is up 123.8% over the last 11 months. Coleman holds 5.9% estimated Share of Search among swimming pool brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bestway36%
  2. Intex36%
  3. Lay-Z-Spa19.2%
  4. Coleman5.9%
  5. Doughboy2.2%
  6. Summer Waves0.64%
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Which swimming pool brands compete with Coleman?

Coleman against swimming pool brands worldwide, by month

Share of Search by month for Bestway, Intex, Lay-Z-Spa, Coleman, Doughboy. The figures are in the table below the chart.

View monthly share of search table
MonthBestwayIntexLay-Z-SpaColemanDoughboySummer Waves
Oct 202542.3%34.5%16.1%5.7%1.1%0.31%
Nov 202543.3%35.3%14.5%5.8%0.77%0.23%
Dec 202553.3%29.2%12%4.8%0.5%0.19%
Jan 202647.1%31.4%14.6%5.2%1.3%0.37%
Feb 202643.3%35.3%14.5%4.7%1.7%0.51%
Mar 202639%31.9%19.5%5.2%3.5%0.85%
Apr 202630.2%36.8%24.6%5%2.7%0.8%
May 202629.8%36.4%27.2%3.3%1.8%1.5%
Jun 202632.7%39.9%21.2%2.9%2%1.3%
Jul 202634.5%34.5%24%3.8%2.1%1.1%
Aug 202636%36%19.2%5.9%2.2%0.64%
Sep 2026——————

  1. 1.Bestway

    36%

    Held 1st. 246K estimated branded searches, -33.2% vs prior month. Share +1.5 points.

  2. 2.Intex

    36%

    Held 2nd. 246K estimated branded searches, -33.2% vs prior month. Share +1.5 points.

  3. 3.Lay-Z-Spa

    19.2%

    Held 3rd. 131K estimated branded searches, -48.7% vs prior month. Share -4.8 points.

  4. 4.Coleman

    5.9%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +2.1 points.

  5. 5.Doughboy

    2.2%

    Held 5th. 14.8K estimated branded searches, -33.3% vs prior month. Share +0.1 points.

  6. 6.Summer Waves

    0.64%

    Held 6th. 4.4K estimated branded searches, -63.6% vs prior month. Share -0.5 points.

Compare search popularity between Coleman and its closest rivals

How has branded search demand for Coleman changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Coleman worldwide rose from 18.1K to 40.5K.
  • Across the 11 months ending August 2026, Coleman’s estimated Share of Search among swimming pool brands worldwide peaked at 5.9% in August 2026 and was lowest at 2.9% in June 2026.

How did search popularity change for swimming pool brands worldwide in August 2026?

  1. In August 2026, Coleman gained estimated Share of Search among swimming pool brands worldwide, from 3.8% to 5.9%.

  2. In August 2026, Bestway gained estimated Share of Search among swimming pool brands worldwide, from 34.5% to 36%.

  3. In August 2026, Intex gained estimated Share of Search among swimming pool brands worldwide, from 34.5% to 36%.

  4. In August 2026, Lay-Z-Spa lost estimated Share of Search among swimming pool brands worldwide, from 24% to 19.2%.

  5. Summer Waves’ estimated Share of Search among swimming pool brands worldwide has lost ground for 3 months in a row, from 1.5% to 0.64% in August 2026.

  6. Estimated monthly branded searches for Doughboy worldwide rose 311.1% over 11 measured months, from 3.6K to 14.8K in August 2026.

Where does Coleman compete?

Coleman is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camping tent brands4th of 53.8%Show ranking
Camping chair brands3rd of 53.9%Show ranking
Camping lanterns3rd of 64%Show ranking
Camping stove brands4th of 54.6%Show ranking
Swimming pool brands4th of 65.9%Shown above
Camping lantern brands3rd of 56.6%Show ranking
Camping furniture1st of 639%Show ranking

How is Coleman measured?

Brandwave collects information about searches that people make online using Coleman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • coleman tent

Do you work for Coleman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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