Brandwave

Broil King vs Coleman:Which is more popular?

In September 2026, Coleman had more branded searches than Broil King among gas grill brands worldwide. Coleman had about 201,000 branded searches, while Broil King had 22,200. Coleman made up 9.9% of all gas grill brand searches we track, and Broil King accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about gas grill brands, Broil King appeared in three of the five answers and Coleman in none.

Among gas grill brands worldwide in September 2026

Who do people search for more?

Coleman, about 9 searches for every 1 for Broil King

Coleman 201K searchesBroil King 22.2K searches

Who does AI mention more?

Broil King, mentioned in 3 of 5 answers, Coleman in 0

Broil King in 3 of 5Coleman in 0 of 5

Who does AI recommend more?

Broil King, the only one of the two named

Broil King first in 3Coleman never named

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Top gas grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Broil King was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Coleman did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Napoleon2nd
  3. Broil King3rd
  4. Monument Grills4th
  5. Char-Broil5th
  6. Blaze6th
  7. KitchenAid–
  8. Coleman–
  9. Traeger–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monument Grills5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Napoleon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Broil King3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Char-Broil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blaze2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Broil King or Coleman more popular in search?

This chart shows how often people search Google for Broil King and Coleman by name. Each line represents a brand's share of searches for all nine gas grill brands we track, month by month, from English-language searches worldwide.

Broil King and Coleman among gas grill brands worldwide, by month

Share of searches by month for Coleman, Broil King. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidWeberColemanNapoleonTraegerBroil KingBlazeChar-BroilMonument Grills
Oct 202554%25.8%10.3%3.6%3.8%0.75%0.5%0.93%0.41%
Nov 202559.9%22.8%7.4%2.9%5%0.67%0.36%0.67%0.36%
Dec 202561.2%21.5%7.7%2.5%5.1%0.56%0.38%0.69%0.31%
Jan 202654.1%25.6%10.1%3.3%4.5%0.75%0.5%0.75%0.41%
Feb 202649.6%29.2%9.3%4.6%4.2%1%0.56%1%0.46%
Mar 202638.7%35.3%8.9%8.4%4%2.2%0.65%1.2%0.65%
Apr 202631.8%41.1%7.4%11%4%2.2%0.54%1.2%0.67%
May 202625.7%45.4%7.2%11.6%4.8%2.2%0.79%1.4%0.96%
Jun 202630.6%39.1%8.6%10.9%5.8%2.1%0.78%1.2%0.95%
Jul 202633.5%38.7%9.5%9.9%4.2%1.6%0.85%1%0.7%
Aug 202636.8%37.3%10.2%7.4%4.6%1.4%0.75%0.92%0.62%
Sep 202643.6%33.1%9.9%5.4%4.5%1.1%0.89%0.89%0.6%

How has the Broil King and Coleman comparison changed over the last 12 months?

3 findings
  • Coleman was ahead of Broil King in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Broil King’s share of searches among gas grill brands worldwide moved from 0.75% to 1.1%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Coleman’s share of searches among gas grill brands worldwide moved from 10.3% to 9.9%, and its estimated monthly branded searches moved from 246K to 201K.

How did search popularity change for gas grill brands worldwide in September 2026?

2 changes

  1. Broil King’s share of searches among gas grill brands worldwide has lost ground for 3 months in a row, from 2.1% to 1.1% in September 2026.

  2. Estimated monthly branded searches for Coleman worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Broil King’s and Coleman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Broil King

1 branded search term

  • broilking

Coleman

1 branded search term

  • coleman

How the Brand Demand Index is measured

Other head-to-heads among gas grill brands

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