Brandwave

How popular isPelican in search?

In August 2026, there were an estimated 550K branded searches for Pelican worldwide which is down 45% over the last 11 months. Pelican holds 52.7% estimated Share of Search among cooler box brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Pelican52.7%
  2. YETI46.3%
  3. Dometic0.52%
  4. Icey-Tek0.42%
  5. Engel0.05%
Pelican website (opens in a new tab)

Follow Pelican and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which cooler box brands compete with Pelican?

Pelican against cooler box brands worldwide, by month

Share of Search by month for Pelican, YETI. The figures are in the table below the chart.

View monthly share of search table
MonthPelicanYETIDometicIcey-TekEngel
Oct 202572.4%27.2%0.17%0.21%0.04%
Nov 202570.5%29.1%0.14%0.21%0.04%
Dec 202563.3%36.2%0.15%0.23%0.07%
Jan 202669.3%30.2%0.2%0.25%0.05%
Feb 202671.2%28.4%0.17%0.21%0.03%
Mar 202674%25.5%0.21%0.21%0.03%
Apr 202668%31.4%0.3%0.24%0.03%
May 202659.9%39.3%0.39%0.39%0.03%
Jun 202655%44%0.54%0.36%0.04%
Jul 202653.8%45.1%0.65%0.43%0.04%
Aug 202652.7%46.3%0.52%0.42%0.05%
Sep 2026—————

  1. 1.Pelican

    52.7%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.YETI

    46.3%

    Held 2nd. 483K estimated branded searches, +4.9% vs prior month. Share +1.2 points.

  3. 3.Dometic

    0.52%

    Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Icey-Tek

    0.42%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Engel

    0.05%

    Held 5th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Pelican and its closest rivals

Every comparison with Pelican

How has branded search demand for Pelican changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pelican worldwide fell from 1M to 550K.
  • Across the 11 months ending August 2026, Pelican’s estimated Share of Search among cooler box brands worldwide decreased from 72.4% to 52.7%.
  • Across the 11 months ending August 2026, Pelican’s estimated Share of Search among cooler box brands worldwide peaked at 74% in March 2026 and was lowest at 52.7% in August 2026.

How did search popularity change for cooler box brands worldwide in August 2026?

  1. In August 2026, YETI gained estimated Share of Search among cooler box brands worldwide, from 45.1% to 46.3%.

  2. In August 2026, Pelican lost estimated Share of Search among cooler box brands worldwide, from 53.8% to 52.7%.

  3. Estimated monthly branded searches for Dometic worldwide rose 125% over 11 measured months, from 2.4K to 5.4K in August 2026.

  4. Estimated monthly branded searches for Icey-Tek worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.

  5. Estimated monthly branded searches for Engel worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

Where does Pelican compete?

Pelican is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Kayak brands2nd of 621.7%Show ranking
Canoe brands2nd of 626.5%Show ranking
Cooler box brands1st of 552.7%Shown above

How is Pelican measured?

Brandwave collects information about searches that people make online using Pelican’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pelican

Do you work for Pelican? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Pelican your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free