DeWalt vs Pelican:Which is more popular?
In September 2026, Pelican had more branded searches than DeWalt among cooler box brands worldwide. Pelican had about 18,900 branded searches, while DeWalt had 5,120. Pelican made up 2.5% of all cooler box brand searches we track, and DeWalt accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about cooler box brands, Pelican appeared in one of the five answers and DeWalt in none.
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Top cooler box brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pelican was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Igloo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
RTIC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
YETI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Engel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pelican1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dometic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hydro Flask0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Icey-Tek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cooler box brands
5 answers
Asked ChatGPT
“Which cooler box brand should I buy?”
Asked ChatGPT
“What are the best cooler box brands?”
Asked ChatGPT
“What's the best cooler box brand for camping and travel?”
Searched Google, AI Overview
“best cooler box”
Searched Google, AI Overview
“insulated cooler box”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is DeWalt or Pelican more popular in search?
This chart shows how often people search Google for DeWalt and Pelican by name. Each line represents a brand's share of searches for all ten cooler box brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Pelican, DeWalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | YETI | Igloo | RTIC | Coleman | Engel | Pelican | Dometic | DeWalt | Hydro Flask | Icey-Tek |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 17% | 17.4% | 7.3% | 3.3% | 2.2% | 1.6% | 0.41% | 0.76% | 0.6% |
| Nov 2025 | 54.6% | 12.3% | 18.6% | 6.2% | 2.9% | 2.3% | 1.6% | 0.31% | 0.63% | 0.63% |
| Dec 2025 | 58.8% | 11% | 16.5% | 5.5% | 3.1% | 1.7% | 1.6% | 0.31% | 0.79% | 0.66% |
| Jan 2026 | 50.2% | 13.9% | 17.1% | 8.4% | 4% | 2.2% | 2.3% | 0.42% | 0.81% | 0.87% |
| Feb 2026 | 50.2% | 14.6% | 17.1% | 8.6% | 4% | 2.2% | 1.6% | 0.39% | 0.6% | 0.73% |
| Mar 2026 | 49.1% | 17.4% | 17.7% | 7% | 3.3% | 2.2% | 1.5% | 0.47% | 0.89% | 0.49% |
| Apr 2026 | 42.7% | 25.3% | 17.8% | 6% | 3.1% | 2.2% | 1.3% | 0.4% | 0.87% | 0.4% |
| May 2026 | 46.9% | 19.3% | 19.7% | 5.6% | 3% | 2.1% | 1.2% | 0.84% | 0.95% | 0.46% |
| Jun 2026 | 48.9% | 16.9% | 20.8% | 5.7% | 2.6% | 2.2% | 1.2% | 0.72% | 0.84% | 0.32% |
| Jul 2026 | 50.1% | 17.4% | 17.9% | 6% | 3.3% | 2.2% | 1.2% | 0.8% | 0.72% | 0.41% |
| Aug 2026 | 50.1% | 17.4% | 17.4% | 6.2% | 3.3% | 2.2% | 1.3% | 1% | 0.58% | 0.5% |
| Sep 2026 | 47.9% | 19.5% | 16.5% | 6.5% | 3.8% | 2.5% | 1.6% | 0.68% | 0.55% | 0.47% |
DeWalt sells other things too, so only its searches that name this product count here, like “dewalt cooler”.
How has the DeWalt and Pelican comparison changed over the last 12 months?
3 findings
- Pelican was ahead of DeWalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among cooler box brands worldwide moved from 0.41% to 0.68%, and its estimated monthly branded searches moved from 2.4K to 5.1K.
- Across the 12 months ending September 2026, Pelican’s share of searches among cooler box brands worldwide moved from 2.2% to 2.5%, and its estimated monthly branded searches moved from 12.7K to 18.9K.
How did search popularity change for cooler box brands worldwide in September 2026?
2 changes
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Pelican’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cooler box brands
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