Brandwave

How popular isDeWalt?

In September 2026, people searched for DeWalt by name about 1.9 million times worldwide, about the same as the previous year. These searches made up 0.68% of all global cooler box brand searches, placing DeWalt eighth out of ten brands. When we asked both ChatGPT and Google AI Overviews about cooler box brands, DeWalt did not appear in any of the answers.

Search and AI answers in September 2026

DeWalt is the eighth most searched of 10 competitors and not listed in any AI answer.

  1. YETIShare of searches 47.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. IglooShare of searches 19.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  3. RTICShare of searches 16.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. ColemanShare of searches 6.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. DeWaltShare of searches 0.68%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top cooler box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RTIC1st
  2. YETI2nd
  3. Coleman3rd
  4. Igloo4th
  5. Engel5th
  6. Pelican6th
  7. Dometic–
  8. DeWalt–
  9. Hydro Flask–
  10. Icey-Tek–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Igloo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RTIC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YETI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Engel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pelican1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dometic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hydro Flask0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Icey-Tek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cooler box brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cooler box brands compete with DeWalt?

DeWalt against cooler box brands worldwide, by month

Share of searches by month for YETI, Igloo, RTIC, Coleman, Engel, Pelican, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthYETIIglooRTICColemanEngelPelicanDometicDeWaltHydro FlaskIcey-Tek
Oct 202549.5%17%17.4%7.3%3.3%2.2%1.6%0.41%0.76%0.6%
Nov 202554.6%12.3%18.6%6.2%2.9%2.3%1.6%0.31%0.63%0.63%
Dec 202558.8%11%16.5%5.5%3.1%1.7%1.6%0.31%0.79%0.66%
Jan 202650.2%13.9%17.1%8.4%4%2.2%2.3%0.42%0.81%0.87%
Feb 202650.2%14.6%17.1%8.6%4%2.2%1.6%0.39%0.6%0.73%
Mar 202649.1%17.4%17.7%7%3.3%2.2%1.5%0.47%0.89%0.49%
Apr 202642.7%25.3%17.8%6%3.1%2.2%1.3%0.4%0.87%0.4%
May 202646.9%19.3%19.7%5.6%3%2.1%1.2%0.84%0.95%0.46%
Jun 202648.9%16.9%20.8%5.7%2.6%2.2%1.2%0.72%0.84%0.32%
Jul 202650.1%17.4%17.9%6%3.3%2.2%1.2%0.8%0.72%0.41%
Aug 202650.1%17.4%17.4%6.2%3.3%2.2%1.3%1%0.58%0.5%
Sep 202647.9%19.5%16.5%6.5%3.8%2.5%1.6%0.68%0.55%0.47%

  1. 1.YETI

    47.9%

    Held 1st. 360K estimated branded searches, -32% vs prior month. Share -2.2 points.

  2. 2.Igloo

    19.5%

    Held 2nd. 147K estimated branded searches, -20.3% vs prior month. Share +2.1 points.

  3. 3.RTIC

    16.5%

    Held 3rd. 124K estimated branded searches, -32.3% vs prior month. Share -0.9 points.

  4. 4.Coleman

    6.5%

    Held 4th. 48.9K estimated branded searches, -25.9% vs prior month. Share +0.3 points.

  5. 5.Engel

    3.8%

    Held 5th. 28.3K estimated branded searches, -18.1% vs prior month. Share +0.5 points.

  6. 6.Pelican

    2.5%

    Held 6th. 18.9K estimated branded searches, -18.6% vs prior month. Share +0.3 points.

  7. 7.Dometic

    1.6%

    Held 7th. 12.2K estimated branded searches, -9.3% vs prior month. Share +0.4 points.

  8. 8.DeWalt

    0.68%

    Held 8th. 5.1K estimated branded searches, -53.5% vs prior month. Share -0.4 points.

  9. 9.Hydro Flask

    0.55%

    Held 9th. 4.1K estimated branded searches, -33% vs prior month. Share 0 points.

  10. 10.Icey-Tek

    0.47%

    Held 10th. 3.5K estimated branded searches, -32.6% vs prior month. Share 0 points.

DeWalt, RTIC and 4 other brands sell other things too, so only their searches that name this product count here, like “dewalt cooler”.

Compare popularity between DeWalt and its closest rivals

Every comparison with DeWalt

213 comparisons

How has branded search demand for DeWalt changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for DeWalt worldwide held steady at 1.9M.
  • Across the 12 months ending September 2026, DeWalt rose from 10th to 8th among cooler box brands worldwide.

How did search popularity change for cooler box brands worldwide in September 2026?

6 changes

  1. In September 2026, Igloo gained share of searches among cooler box brands worldwide, from 17.4% to 19.5%.

  2. In September 2026, YETI lost share of searches among cooler box brands worldwide, from 50.1% to 47.9%.

  3. In September 2026, RTIC lost share of searches among cooler box brands worldwide, from 17.4% to 16.5%.

  4. Engel’s share of searches among cooler box brands worldwide has gained ground for 3 months in a row, from 2.6% to 3.8% in September 2026.

  5. Coleman’s share of searches among cooler box brands worldwide has gained ground for 3 months in a row, from 5.7% to 6.5% in September 2026.

  6. Estimated monthly branded searches for DeWalt worldwide rose 115.1% over 12 measured months, from 2.4K to 5.1K in September 2026.

How are DeWalt’s branded searches counted?

204 search terms

Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dewalt
  • dewalt air blower
  • dewalt air compressor
  • dewalt air nailer
  • dewalt air tools
  • dewalt angle grinder
  • dewalt auger
  • dewalt aviation snips
  • dewalt backpack sprayer
  • dewalt band saw
  • dewalt bandsaw blade
  • dewalt battery chainsaw
  • dewalt belt sander
  • dewalt bench grinder
  • dewalt bench saw
  • dewalt biscuit joiner
  • dewalt bolt cutter
  • dewalt bolt cutters
  • dewalt breaker hammer
  • dewalt brush cutter
  • dewalt buffer
  • dewalt cable cutter
  • dewalt cable stapler
  • dewalt cable stripper
  • dewalt car polisher
  • dewalt cargo pants
  • dewalt caulking gun
  • dewalt chainsaw
  • dewalt chalk box
  • dewalt chalk line
  • dewalt chasing machine
  • dewalt chipping hammer
  • dewalt chop saw
  • dewalt chuck key
  • dewalt circular saw
  • dewalt circular saw blade
  • dewalt coil nailer
  • dewalt coil siding nailer
  • dewalt compound miter saw
  • dewalt compressor

1–40 of 204

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How the Brand Demand Index is measured

Where does DeWalt compete?

DeWalt is ranked in 125 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Routers brands4th of 81.3%Show ranking
Power tool brands3rd of 714.5%Show ranking
Garden machinery brands5th of 95.8%Show ranking
Cooler box brands8th of 100.68%Shown above
Tool pouch brands7th of 70.14%Show ranking
Chainsaw brands7th of 71.6%Show ranking
Pressure washer brands3rd of 1510%Show ranking
Tool storage brands2nd of 68.9%Show ranking
Tire inflator brands4th of 73.3%Show ranking
Leaf blower brands4th of 813%Show ranking
Garden tool brands5th of 101.2%Show ranking
Sander brands1st of 726.9%Show ranking
Circular saw brands2nd of 622.4%Show ranking
Tool bag brands4th of 118.2%Show ranking
Air compressor brands1st of 1526.7%Show ranking
Mitre saws2nd of 924.2%Show ranking
Hedge trimmer brands3rd of 717.3%Show ranking
Air nailer brands2nd of 1117.9%Show ranking
Impact driver brands1st of 639.4%Show ranking
Reciprocating saw brands2nd of 1027.6%Show ranking
Work trousers brands4th of 69.4%Show ranking
Power inverter brands3rd of 79.4%Show ranking
Tool chest brands8th of 93.3%Show ranking
Impact wrench brands2nd of 823.1%Show ranking
Heaters9th of 103.8%Show ranking
Laser level brands1st of 831.1%Show ranking
Table saws1st of 950.8%Show ranking
Wet dry vacuum brands2nd of 820.4%Show ranking
Nut driver brands5th of 50.72%Show ranking
Cordless angle grinder brands2nd of 525.8%Show ranking
Track saw brands1st of 822.6%Show ranking
Car polisher brands6th of 71.6%Show ranking
Biscuit joiner brands4th of 104.8%Show ranking
Wood router brands1st of 630.2%Show ranking
Toolbox brands9th of 124%Show ranking
Framing nail gun brands3rd of 518.7%Show ranking
Torque wrench brands6th of 86.2%Show ranking
Staple gun brands3rd of 711.4%Show ranking
Tool belt brands3rd of 99.3%Show ranking
Handheld vacuum brands4th of 87.6%Show ranking
Portable band saw brands2nd of 328.1%Show ranking
Lawn edger brands3rd of 1111.3%Show ranking
Cordless grease gun brands2nd of 525.1%Show ranking
Air blower brands3rd of 56.8%Show ranking
Demolition hammer brands5th of 515.6%Show ranking
Router table brands6th of 103.6%Show ranking
Inspection lamp brands4th of 50.04%Show ranking
Cut off saw brands4th of 912.7%Show ranking
Pruning saw brands3rd of 88.1%Show ranking
Cordless buffer brands2nd of 420.6%Show ranking
SDS drill brands1st of 535.4%Show ranking
Heat gun brands2nd of 621.3%Show ranking
Brush cutter brands3rd of 88%Show ranking
Cordless screwdriver brands1st of 730.6%Show ranking
Backpack sprayer brands3rd of 1114.7%Show ranking
Tile cutter brands3rd of 717.6%Show ranking
Wire stripper brands3rd of 53.7%Show ranking
Cordless stapler brands2nd of 527.8%Show ranking
Skill saw brands2nd of 430.8%Show ranking
Tin snips brands6th of 134.8%Show ranking
Belt sander brands1st of 825.5%Show ranking
PVC cutter brands3rd of 612.7%Show ranking
Laser distance meter brands3rd of 411.3%Show ranking
Pipe cutter brands3rd of 811%Show ranking
Dust extractor brands2nd of 922.8%Show ranking
Cable cutter brands4th of 66.8%Show ranking
LED work light brands2nd of 625.8%Show ranking
Pop rivet gun brands2nd of 323.1%Show ranking
Pneumatic tools4th of 62.2%Show ranking
Caulking gun brands2nd of 825.8%Show ranking
Hole saw brands3rd of 611.2%Show ranking
Saw blade brands1st of 831%Show ranking
Dust collector brands4th of 611%Show ranking
Cordless blower brands2nd of 417%Show ranking
Drill bits brands2nd of 532.9%Show ranking
Earth auger brands3rd of 816%Show ranking
Green laser brands2nd of 415.3%Show ranking
Hot glue gun brands2nd of 723.9%Show ranking
Conduit bender brands4th of 40.93%Show ranking
Cordless roofing nailer brands2nd of 729.1%Show ranking
Palm sander brands1st of 437%Show ranking
Cordless sander brands1st of 458.3%Show ranking
Cable stapler brands4th of 614%Show ranking
Drywall gun brands1st of 459.3%Show ranking
Chalk box brands3rd of 413.9%Show ranking
Router collet brands3rd of 61.8%Show ranking
Power drill brands1st of 538.7%Show ranking
Weed sprayer brands3rd of 56.3%Show ranking
Plug cutter brands5th of 50.09%Show ranking
Cordless pipe threader brands3rd of 34.6%Show ranking
Drywall sander brands1st of 632.1%Show ranking
Wet tile saw brands1st of 725.9%Show ranking
Folding sawhorse brands1st of 928.1%Show ranking
Right angle drill brands2nd of 335%Show ranking
Magnetic drill press brands4th of 52.1%Show ranking
Mag drill brands1st of 829.7%Show ranking
Scroll saw brands1st of 629.8%Show ranking
Hacksaw brands2nd of 617.3%Show ranking
Panel saw brands8th of 102.7%Show ranking
Hand sander brands1st of 729.6%Show ranking
Cable stripper brands4th of 57%Show ranking
Coil siding nailer brands1st of 534.5%Show ranking
Chasing machine brands4th of 611.5%Show ranking
Grinding disc brands2nd of 630.2%Show ranking
Bench grinders1st of 634.5%Show ranking
Flap disc brands2nd of 511.5%Show ranking
Router circle jig brands4th of 70.85%Show ranking
PEX crimper brands3rd of 517.9%Show ranking
Pedestal grinder brands1st of 445.3%Show ranking
Saw stand brands1st of 748%Show ranking
Floor sander brands3rd of 79%Show ranking
Bandsaw blades brands1st of 543.3%Show ranking
Welding table brands4th of 74%Show ranking
Keyless chuck brands4th of 64.2%Show ranking
Grinder blades brands2nd of 427.6%Show ranking
Bolt cutters brands2nd of 79.8%Show ranking
Power screwdriver brands2nd of 722.8%Show ranking
Chuck key brands3rd of 64.5%Show ranking
Cordless planer brands1st of 450.8%Show ranking
Power planers2nd of 527.5%Show ranking
Pry bar brands2nd of 621.8%Show ranking
Needle gun brands1st of 385.3%Show ranking
Variable speed grinder brands2nd of 430.8%Show ranking
Rubber mallet brands3rd of 619.9%Show ranking
Laser plumb bob brands3rd of 419.2%Show ranking
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