Brandwave

DeWalt vs Sullair:Which is more popular?

In September 2026, DeWalt had more branded searches than Sullair among air compressor brands worldwide. DeWalt had about 46,800 branded searches, while Sullair had 5,400. DeWalt made up 26.7% of all air compressor brand searches we track, and Sullair accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about air compressor brands, DeWalt appeared in three of the five answers and Sullair in none.

Among air compressor brands worldwide in September 2026

Who do people search for more?

DeWalt, about 9 searches for every 1 for Sullair

DeWalt 46.8K searchesSullair 5.4K searches

Who does AI mention more?

DeWalt, mentioned in 3 of 5 answers, Sullair in 0

DeWalt in 3 of 5Sullair in 0 of 5

Who does AI recommend more?

DeWalt, the only one of the two named

DeWalt first in 3Sullair never named

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Top air compressor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sullair did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. California Air Tools1st
  2. Ingersoll Rand2nd
  3. DeWalt3rd
  4. Makita4th
  5. Quincy5th
  6. Campbell Hausfeld6th
  7. Atlas Copco7th
  8. Kaeser8th
  9. Craftsman9th
  10. +1 more
  11. Sullair–
  12. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • California Air Tools4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ingersoll Rand3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Campbell Hausfeld2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quincy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kaeser1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atlas Copco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sullair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about air compressor brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is DeWalt or Sullair more popular in search?

This chart shows how often people search Google for DeWalt and Sullair by name. Each line represents a brand's share of searches for all 15 air compressor brands we track, month by month, from English-language searches worldwide.

DeWalt and Sullair among air compressor brands worldwide, by month

Share of searches by month for DeWalt, Sullair. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltKaeserIngersoll RandRyobiAtlas CopcoMakitaCampbell HausfeldQuincyCalifornia Air ToolsSullairABACGardner DenverCompAirCraftsmanKincrome
Oct 202527.8%10.8%11%7.7%10.2%7.5%7.4%6.2%3.4%3.4%1.6%1.8%0.67%0.51%0.06%
Nov 202529.7%9%11.2%9.6%9.4%8.6%6.2%5.6%3.4%2.8%1.7%1.5%0.68%0.52%0.06%
Dec 202529.5%9.5%9.4%9.9%10.8%8.9%5%5.8%4.3%2.5%1.6%1.4%0.86%0.54%0.05%
Jan 202628.7%11.1%11.3%8%10.7%7.8%5%6.4%3.5%2.6%1.7%1.5%0.69%0.85%0.08%
Feb 202626.3%12.6%10.5%7.4%11.8%7.2%5.6%7.2%3.9%2.8%1.9%1.6%0.78%0.43%0.05%
Mar 202628.4%11.1%11.3%6.8%10.4%7.8%6.1%7%3.5%3%1.7%1.7%0.84%0.46%0.04%
Apr 202624.1%12.4%11.9%7.6%10.6%8%6.6%7.1%3.9%3.2%1.7%1.5%0.77%0.52%0.06%
May 202624.6%10.8%9.3%7.9%9.5%7.8%5.9%5.2%3.5%2.8%1.4%1.2%0.53%9.6%0.06%
Jun 202621.9%9.9%8.2%7.1%8.5%6.9%5.3%5.1%3.1%2.2%1.4%1.1%0.47%19%0.05%
Jul 202626.8%11.8%11.6%8.6%10.4%7.6%6.3%6.2%3.8%2.7%1.5%1.3%0.75%0.51%0.06%
Aug 202626.3%11.5%13.2%8.8%10.1%8.3%6.3%5.5%3.7%2.6%1.3%1.1%0.56%0.5%0.07%
Sep 202626.7%11.7%10.7%10.5%9.4%8.4%6.2%5.6%3.8%3.1%1.5%1.4%0.57%0.5%0.08%

DeWalt sells other things too, so only its searches that name this product count here, like “dewalt compressor”.

How has the DeWalt and Sullair comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Sullair in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among air compressor brands worldwide moved from 27.8% to 26.7%, and its estimated monthly branded searches moved from 54.2K to 46.8K.
  • Across the 12 months ending September 2026, Sullair’s share of searches among air compressor brands worldwide moved from 3.4% to 3.1%, and its estimated monthly branded searches moved from 6.7K to 5.4K.

How did search popularity change for air compressor brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Sullair worldwide fell 19.4% over 12 measured months, from 6.7K to 5.4K in September 2026.

  2. Estimated monthly branded searches for DeWalt worldwide fell 13.7% over 12 measured months, from 54.2K to 46.8K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Sullair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

3 branded search terms

  • dewalt air compressor
  • dewalt compressor
  • dewalt pancake compressor

Sullair

2 branded search terms

  • sullair air compressor
  • sullair compressor

How the Brand Demand Index is measured

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