Brandwave

How popular isDeWalt?

In September 2026, people searched for DeWalt by name about 673,000 times worldwide, about the same as the previous year. These searches made up 18.3% of all global impact driver brand searches, placing DeWalt third out of six brands. When we asked both ChatGPT and Google AI Overviews about impact driver brands, DeWalt appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

DeWalt is the third most searched of 6 competitors and the second most recommended in AI answers.

  1. MilwaukeeShare of searches 49.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. RyobiShare of searches 20.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. DeWaltShare of searches 18.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. CraftsmanShare of searches 8.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  5. KobaltShare of searches 2.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top impact driver brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, DeWalt appeared in all four answers. DeWalt is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Milwaukee1st
  2. DeWalt2nd
  3. Ryobi3rd
  4. Craftsman4th
  5. Kobalt–
  6. Hilti–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ryobi4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DeWalt4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Craftsman1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kobalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hilti0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about impact driver brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which impact driver brands compete with DeWalt?

DeWalt against impact driver brands worldwide, by month

Share of searches by month for Milwaukee, Ryobi, DeWalt, Craftsman, Kobalt. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeRyobiDeWaltCraftsmanKobaltHilti
Oct 202556%18.3%16.8%6.1%2.3%0.55%
Nov 202550.5%22.4%18.6%5.5%2.5%0.5%
Dec 202551.8%19.1%19%7%2.5%0.51%
Jan 202650%20.4%18.4%8.2%2.5%0.61%
Feb 202651%17.3%18.8%10.3%2.1%0.62%
Mar 202646%22.5%16.9%11.3%2.3%1%
Apr 202646.4%24%17.1%9.3%2.3%0.84%
May 202646.1%24.5%17%9.3%2.3%0.83%
Jun 202646%25.3%16.9%9.2%1.9%0.68%
Jul 202649.8%22.5%15%10%2%0.74%
Aug 202648%21.6%17.6%9.6%2.4%0.71%
Sep 202649.8%20.4%18.3%8.2%2.5%0.74%

  1. 1.Milwaukee

    49.8%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Ryobi

    20.4%

    Held 2nd. 751K estimated branded searches, -9% vs prior month. Share -1.2 points.

  3. 3.DeWalt

    18.3%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Craftsman

    8.2%

    Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  5. 5.Kobalt

    2.5%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Hilti

    0.74%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between DeWalt and its closest rivals

Every comparison with DeWalt

217 comparisons

How has branded search demand for DeWalt changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for DeWalt worldwide held steady at 673K.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among impact driver brands worldwide increased from 16.8% to 18.3%.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among impact driver brands worldwide peaked at 19% in December 2025 and was lowest at 15% in July 2026.

How did search popularity change for impact driver brands worldwide in September 2026?

6 changes

  1. In September 2026, Milwaukee gained share of searches among impact driver brands worldwide, from 48% to 49.8%.

  2. In September 2026, DeWalt gained share of searches among impact driver brands worldwide, from 17.6% to 18.3%.

  3. In September 2026, Craftsman lost share of searches among impact driver brands worldwide, from 9.6% to 8.2%.

  4. In September 2026, Ryobi lost share of searches among impact driver brands worldwide, from 21.6% to 20.4%.

  5. Kobalt’s share of searches among impact driver brands worldwide has gained ground for 3 months in a row, from 1.9% to 2.5% in September 2026.

  6. Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

How are DeWalt’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dewalt

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How the Brand Demand Index is measured

Where does DeWalt compete?

DeWalt is ranked in 145 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Handheld vacuum brands2nd of 89.5%Show ranking
Portable heater brands3rd of 79.7%Show ranking
Leaf blower brands6th of 910.4%Show ranking
Chainsaw and outdoor power brands6th of 910.4%Show ranking
Hedge trimmer brands6th of 810.5%Show ranking
Cordless chainsaw brands6th of 710.5%Show ranking
Stone saw brands5th of 811.9%Show ranking
Cordless grease gun brands5th of 512.8%Show ranking
Routers brands4th of 813%Show ranking
Wet dry vacuum brands4th of 913.7%Show ranking
Reciprocating saw brands3rd of 913.9%Show ranking
Biscuit joiner brands3rd of 1014%Show ranking
Impact wrench brands3rd of 814.5%Show ranking
Power washer brands4th of 914.6%Show ranking
Cut off saw brands4th of 714.8%Show ranking
Power tool brands4th of 714.8%Show ranking
Orbital sander brands4th of 714.8%Show ranking
Cordless blower brands4th of 515.1%Show ranking
Cordless drill brands4th of 515.2%Show ranking
LED work light brands4th of 615.3%Show ranking
Power screwdriver brands4th of 715.4%Show ranking
Staple gun brands4th of 715.5%Show ranking
Compound miter saw brands4th of 615.6%Show ranking
Saw stand brands3rd of 815.7%Show ranking
Earth auger brands4th of 815.8%Show ranking
Cordless stapler brands4th of 515.8%Show ranking
Narrow crown stapler brands4th of 515.8%Show ranking
Cable stapler brands4th of 615.8%Show ranking
Hot glue gun brands4th of 715.8%Show ranking
Tool bag brands3rd of 1115.8%Show ranking
Skill saw brands4th of 415.8%Show ranking
Cordless roofing nailer brands3rd of 715.8%Show ranking
Toolbox brands3rd of 915.9%Show ranking
Brushless drill brands3rd of 516.1%Show ranking
Drill driver brands3rd of 516.1%Show ranking
Power drill brands3rd of 516.1%Show ranking
Combi drill brands3rd of 416.1%Show ranking
Cordless buffer brands3rd of 416.1%Show ranking
Cordless planer brands3rd of 416.1%Show ranking
Cordless sander brands3rd of 416.1%Show ranking
Cordless screwdriver brands3rd of 716.7%Show ranking
Tire inflator brands3rd of 716.9%Show ranking
Air blower brands3rd of 616.9%Show ranking
Circular saw brands3rd of 616.9%Show ranking
Mini hacksaw brands3rd of 617%Show ranking
Pipe cutter brands3rd of 817.2%Show ranking
Tool storage brands3rd of 717.2%Show ranking
Air nailer brands3rd of 1117.2%Show ranking
Cable cutter brands3rd of 617.3%Show ranking
Laser level brands3rd of 817.3%Show ranking
Dust extractor brands3rd of 917.4%Show ranking
Panel saw brands3rd of 1017.4%Show ranking
Drywall sander brands3rd of 617.8%Show ranking
Lawn edger brands3rd of 1017.8%Show ranking
Brush cutter brands4th of 818.1%Show ranking
Impact driver brands3rd of 618.3%Shown above
SDS drill brands3rd of 518.3%Show ranking
Tool belt brands3rd of 918.6%Show ranking
Garden tool brands3rd of 1118.6%Show ranking
Caulking gun brands3rd of 818.8%Show ranking
Chasing machine brands3rd of 619%Show ranking
SDS Max brands3rd of 519%Show ranking
Chipping hammer brands3rd of 519%Show ranking
Cordless angle grinder brands3rd of 519%Show ranking
Breaker hammer brands3rd of 519%Show ranking
Palm sander brands3rd of 419.1%Show ranking
Keyless chuck brands3rd of 619.2%Show ranking
Variable speed grinder brands3rd of 419.2%Show ranking
Grinder blades brands3rd of 419.2%Show ranking
Cordless chop saw brands3rd of 319.2%Show ranking
Drop saw brands3rd of 319.2%Show ranking
Pop rivet gun brands3rd of 319.2%Show ranking
Portable band saw brands3rd of 319.2%Show ranking
Right angle drill brands3rd of 319.2%Show ranking
Cordless edger brands2nd of 719.4%Show ranking
Power inverter brands3rd of 720.1%Show ranking
Hole saw brands2nd of 620.2%Show ranking
Aviation snips brands2nd of 1120.2%Show ranking
PEX crimper brands3rd of 520.2%Show ranking
Car polisher brands3rd of 720.2%Show ranking
Backpack sprayer brands3rd of 1120.3%Show ranking
Framing nail gun brands3rd of 520.4%Show ranking
Cordless Sawzall brands3rd of 520.6%Show ranking
Tool pouch brands2nd of 720.9%Show ranking
Tool chest brands2nd of 921.4%Show ranking
Tile cutter brands2nd of 822.2%Show ranking
Pruning saw brands3rd of 822.3%Show ranking
Belt sander brands2nd of 822.8%Show ranking
Rubber mallet brands2nd of 622.9%Show ranking
Rolling tool box brands2nd of 723.1%Show ranking
Saw blade brands2nd of 823.1%Show ranking
PVC cutter brands2nd of 623.3%Show ranking
Cable stripper brands2nd of 523.4%Show ranking
Countersink bit brands2nd of 623.7%Show ranking
Sander brands2nd of 624.1%Show ranking
Nut driver brands2nd of 524.4%Show ranking
Conduit bender brands2nd of 425.1%Show ranking
Tubing cutter brands2nd of 425.1%Show ranking
Air compressor brands2nd of 1125.2%Show ranking
Inspection lamp brands2nd of 526.4%Show ranking
Cordless pipe threader brands2nd of 326.5%Show ranking
Chalk box brands2nd of 426.5%Show ranking
Laser plumb bob brands2nd of 426.6%Show ranking
Metal snips brands2nd of 526.7%Show ranking
Green laser brands2nd of 426.8%Show ranking
Magnetic drill press brands2nd of 526.8%Show ranking
Drill bits brands2nd of 426.8%Show ranking
Spade bits brands2nd of 426.8%Show ranking
Hand sander brands2nd of 727.8%Show ranking
Power planers3rd of 628.3%Show ranking
Bench grinders2nd of 629.4%Show ranking
Wet tile saw brands1st of 733.4%Show ranking
Chuck key brands2nd of 635.4%Show ranking
Pneumatic tools2nd of 635.6%Show ranking
Drywall gun brands2nd of 435.6%Show ranking
Heat gun brands2nd of 635.6%Show ranking
Weed sprayer brands2nd of 536.9%Show ranking
Mag drill brands2nd of 839%Show ranking
Demolition hammer brands2nd of 439.4%Show ranking
Router collet brands2nd of 639.9%Show ranking
Router circle jig brands2nd of 740.1%Show ranking
Table saws2nd of 640.1%Show ranking
Grinding disc brands2nd of 740.2%Show ranking
Router table brands1st of 1040.2%Show ranking
Cool box brands1st of 840.9%Show ranking
Mitre saws2nd of 641%Show ranking
Work trousers brands1st of 842.9%Show ranking
Coil siding nailer brands2nd of 543.9%Show ranking
Torque wrench brands1st of 847.4%Show ranking
Tin snips brands1st of 947.9%Show ranking
Bolt cutters brands1st of 748.5%Show ranking
Flap disc brands1st of 548.9%Show ranking
Pedestal grinder brands1st of 550.2%Show ranking
Bench saw brands1st of 754.9%Show ranking
Pry bar brands1st of 659.7%Show ranking
Wire stripper brands1st of 561.6%Show ranking
Welding table brands1st of 764.6%Show ranking
Grinder stand brands1st of 765.1%Show ranking
Pancake compressor brands1st of 366.3%Show ranking
Dust collector brands1st of 669.8%Show ranking
Plug cutter brands1st of 669.9%Show ranking
Floor sander brands1st of 770.2%Show ranking
Needle gun brands1st of 571.3%Show ranking
Bandsaw blades brands1st of 577.5%Show ranking
Folding sawhorse brands1st of 583.9%Show ranking
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