Brandwave

Bosch Professional vs DeWalt:Which is more popular?

In September 2026, DeWalt had more branded searches than Bosch Professional among SDS drill brands worldwide. DeWalt had about 673,000 branded searches, while Bosch Professional had 135,000. DeWalt made up 18.3% of all SDS drill brand searches we track, and Bosch Professional accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about SDS drill brands, DeWalt appeared in all five answers and Bosch Professional in three. Bosch Professional was mentioned before DeWalt in three out of five answers.

Among SDS drill brands worldwide in September 2026

Who do people search for more?

DeWalt, about 5 searches for every 1 for Bosch Professional

DeWalt 673K searchesBosch Professional 135K searches

Who does AI mention more?

DeWalt, mentioned in every answer we collected

DeWalt in 5 of 5Bosch Professional in 3 of 5

Who does AI recommend more?

Bosch Professional, named ahead of DeWalt in 3 of 5 answers

Bosch Professional first in 3DeWalt first in 2

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Top SDS drill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt appeared in all five answers. Bosch Professional was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch Professional was listed before DeWalt in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Milwaukee1st
  2. Bosch Professional2nd
  3. DeWalt3rd
  4. Hilti4th
  5. Makita5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch Professional3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hilti2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SDS drill brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bosch Professional or DeWalt more popular in search?

This chart shows how often people search Google for Bosch Professional and DeWalt by name. Each line represents a brand's share of searches for all five SDS drill brands we track, month by month, from English-language searches worldwide.

Bosch Professional and DeWalt among SDS drill brands worldwide, by month

Share of searches by month for DeWalt, Bosch Professional. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltBosch ProfessionalHilti
Oct 202549.7%31.2%14.9%3.7%0.49%
Nov 202547.5%30.3%17.4%4.3%0.47%
Dec 202550.5%26.7%18.6%3.7%0.5%
Jan 202649.8%26.8%18.3%4.5%0.6%
Feb 202650.5%26.6%18.6%3.7%0.61%
Mar 202647.3%30%17.4%4.3%1%
Apr 202649.7%26.7%18.3%4.5%0.9%
May 202649.5%26.9%18.2%4.5%0.9%
Jun 202650%27.2%18.4%3.7%0.74%
Jul 202655%24.4%16.5%3.3%0.81%
Aug 202650%27.2%18.4%3.7%0.74%
Sep 202649.9%27.4%18.3%3.7%0.74%

How has the Bosch Professional and DeWalt comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Bosch Professional in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch Professional’s share of searches among SDS drill brands worldwide held steady at 3.7%, and its estimated monthly branded searches moved from 165K to 135K.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among SDS drill brands worldwide moved from 14.9% to 18.3%, and its estimated monthly branded searches held steady at 673K.

How did search popularity change for SDS drill brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Bosch Professional worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bosch Professional’s and DeWalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch Professional

1 branded search term

  • bosch professional

DeWalt

1 branded search term

  • dewalt

How the Brand Demand Index is measured

Other head-to-heads among SDS drill brands

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