Brandwave

How popular isBosch Professional in search?

In September 2026, people searched for Bosch Professional by name about 135,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 3.7% of all global SDS drill brand searches, placing Bosch Professional fourth out of five brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Milwaukee49.9%
  2. Makita27.4%
  3. DeWalt18.3%
  4. Bosch Professional3.7%
  5. Hilti0.74%

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Which SDS drill brands compete with Bosch Professional?

Bosch Professional against SDS drill brands worldwide, by month

Share of searches by month for Milwaukee, Makita, DeWalt, Bosch Professional. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltBosch ProfessionalHilti
Oct 202549.7%31.2%14.9%3.7%0.49%
Nov 202547.5%30.3%17.4%4.3%0.47%
Dec 202550.5%26.7%18.6%3.7%0.5%
Jan 202649.8%26.8%18.3%4.5%0.6%
Feb 202650.5%26.6%18.6%3.7%0.61%
Mar 202647.3%30%17.4%4.3%1%
Apr 202649.7%26.7%18.3%4.5%0.9%
May 202649.5%26.9%18.2%4.5%0.9%
Jun 202650%27.2%18.4%3.7%0.74%
Jul 202655%24.4%16.5%3.3%0.81%
Aug 202650%27.2%18.4%3.7%0.74%
Sep 202649.9%27.4%18.3%3.7%0.74%

  1. 1.Milwaukee

    49.9%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Makita

    27.4%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.2 points.

  3. 3.DeWalt

    18.3%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Bosch Professional

    3.7%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Hilti

    0.74%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bosch Professional and its closest rivals

Every comparison with Bosch Professional

4 comparisons

How has branded search demand for Bosch Professional changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bosch Professional worldwide fell from 165K to 135K.
  • Across the 12 months ending September 2026, Bosch Professional’s share of searches among SDS drill brands worldwide peaked at 4.5% in January 2026 and was lowest at 3.3% in July 2026.

How did search popularity change for SDS drill brands worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  2. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  3. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  4. Estimated monthly branded searches for Bosch Professional worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are Bosch Professional’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bosch Professional’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bosch professional

How the Brand Demand Index is measured

Who owns Bosch Professional?

Bosch Professional is owned by Bosch. Brandwave also tracks Bosch, owned by the same company, worldwide.

Do you work for Bosch Professional? To request corrections or removal please contact us via our support page and we will be happy to assist.

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