Bosch Professional vs Hilti:Which is more popular?

Name: Bosch Professional vs Hilti: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Bosch Professional had more branded searches than Hilti among SDS drill brands worldwide. Bosch Professional had about 135,000 branded searches, while Hilti had 27,100. Bosch Professional made up 3.7% of all SDS drill brand searches we track, and Hilti accounted for 0.74%. When we asked ChatGPT and Google AI Overviews about SDS drill brands, Bosch Professional appeared in three of the five answers and Hilti in two. Hilti was mentioned before Bosch Professional in two out of three answers that named either.

Among SDS drill brands worldwide in September 2026

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Top SDS drill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch Professional was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hilti was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hilti was listed before Bosch Professional in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
DeWalt	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Milwaukee	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Makita	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Bosch Professional	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Hilti	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5

DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Milwaukee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch Professional3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hilti2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SDS drill brands

5 answers

Asked ChatGPT
“Which SDS drill brand should I buy?”
1. 1Bosch Professional
2. 2Makita
3. 3DeWalt
4. 4Milwaukee
Asked ChatGPT
“What are the best SDS drill brands?”
1. 1Hilti
2. 2Bosch Professional
3. 3Milwaukee
4. 4DeWalt
5. 5Makita
Asked ChatGPT
“What's the best SDS drill brand for masonry drilling?”
1. 1Hilti
2. 2Bosch Professional
3. 3DeWalt
4. 4Makita
Searched Google, AI Overview
“best sds drill”
1. 1Milwaukee
2. 2DeWalt
Searched Google, AI Overview
“sds drill comparison”
1. 1Milwaukee
2. 2DeWalt

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bosch Professional or Hilti more popular in search?

This chart shows how often people search Google for Bosch Professional and Hilti by name. Each line represents a brand's share of searches for all five SDS drill brands we track, month by month, from English-language searches worldwide.

Bosch Professional and Hilti among SDS drill brands worldwide, by month

Month	Milwaukee	Makita	DeWalt	Bosch Professional	Hilti
Oct 2025	49.7%	31.2%	14.9%	3.7%	0.49%
Nov 2025	47.5%	30.3%	17.4%	4.3%	0.47%
Dec 2025	50.5%	26.7%	18.6%	3.7%	0.5%
Jan 2026	49.8%	26.8%	18.3%	4.5%	0.6%
Feb 2026	50.5%	26.6%	18.6%	3.7%	0.61%
Mar 2026	47.3%	30%	17.4%	4.3%	1%
Apr 2026	49.7%	26.7%	18.3%	4.5%	0.9%
May 2026	49.5%	26.9%	18.2%	4.5%	0.9%
Jun 2026	50%	27.2%	18.4%	3.7%	0.74%
Jul 2026	55%	24.4%	16.5%	3.3%	0.81%
Aug 2026	50%	27.2%	18.4%	3.7%	0.74%
Sep 2026	49.9%	27.4%	18.3%	3.7%	0.74%

How has the Bosch Professional and Hilti comparison changed over the last 12 months?

3 findings

Bosch Professional was ahead of Hilti in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Bosch Professional’s share of searches among SDS drill brands worldwide held steady at 3.7%, and its estimated monthly branded searches moved from 165K to 135K.
Across the 12 months ending September 2026, Hilti’s share of searches among SDS drill brands worldwide moved from 0.49% to 0.74%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

How did search popularity change for SDS drill brands worldwide in September 2026?

2 changes

Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
Estimated monthly branded searches for Bosch Professional worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bosch Professional’s and Hilti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.