How popular isHilti in search?
In September 2026, people searched for Hilti by name about 34,900 times worldwide, a 20.3% increase from the previous year. These searches made up 0.74% of all global SDS drill brand searches, placing Hilti fifth out of five brands. These are worldwide searches for English-language branded terms.
Milwaukee49.9%
Makita27.4%
DeWalt18.3%- Bosch Professional3.7%
Hilti0.74%
Follow Hilti and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which SDS drill brands compete with Hilti?
Share of searches by month for Milwaukee, Makita, DeWalt, Bosch Professional, Hilti. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | DeWalt | Bosch Professional | Hilti |
|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 31.2% | 14.9% | 3.7% | 0.49% |
| Nov 2025 | 47.5% | 30.3% | 17.4% | 4.3% | 0.47% |
| Dec 2025 | 50.5% | 26.7% | 18.6% | 3.7% | 0.5% |
| Jan 2026 | 49.8% | 26.8% | 18.3% | 4.5% | 0.6% |
| Feb 2026 | 50.5% | 26.6% | 18.6% | 3.7% | 0.61% |
| Mar 2026 | 47.3% | 30% | 17.4% | 4.3% | 1% |
| Apr 2026 | 49.7% | 26.7% | 18.3% | 4.5% | 0.9% |
| May 2026 | 49.5% | 26.9% | 18.2% | 4.5% | 0.9% |
| Jun 2026 | 50% | 27.2% | 18.4% | 3.7% | 0.74% |
| Jul 2026 | 55% | 24.4% | 16.5% | 3.3% | 0.81% |
| Aug 2026 | 50% | 27.2% | 18.4% | 3.7% | 0.74% |
| Sep 2026 | 49.9% | 27.4% | 18.3% | 3.7% | 0.74% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.9% | 1.8M | 0% | -0.1 points | |
| 2, held 2nd | 27.4% | 1M | +1.1% | +0.2 points | |
| 3, held 3rd | 18.3% | 673K | 0% | -0.1 points | |
| 4, held 4th | 3.7% | 135K | 0% | 0 points | |
| 5, held 5th | 0.74% | 27.1K | 0% | 0 points |
49.9%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.1 points.
2.
Makita27.4%
Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.2 points.
3.
DeWalt18.3%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.7%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Hilti0.74%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Hilti and its closest rivals
Every comparison with Hilti
28 comparisons
- DeWalt vs Hilti
- Festool vs Hilti
- Hilti vs Husqvarna
- Hilti vs Makita
- Hilti vs Milwaukee
- Hilti vs Nilfisk
- Bosch Professional vs Hilti
- Craftsman vs Hilti
- Hilti vs ITW
- Hilti vs Kobalt
- Hilti vs Ryobi
- Hilti vs Simpson Strong-Tie
- Hilti vs Tajima
- Bosch vs Hilti
- Hilti vs Leica Geosystems
- ECHO vs Hilti
- Hilti vs Huepar
- Evolution vs Hilti
- Hilti vs Metabo
- Chicago Pneumatic vs Hilti
- Hilti vs Ingersoll Rand
- FEIN vs Hilti
- Euroboor vs Hilti
- FastenMaster vs Hilti
- Hilti vs Hougen
- Hilti vs Newborn
- Bossard vs Hilti
- Arconic vs Hilti
How has branded search demand for Hilti changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hilti worldwide rose from 29K to 34.9K.
- Across the 12 months ending September 2026, Hilti’s share of searches among SDS drill brands worldwide held steady, from 0.49% to 0.74%.
How did search popularity change for SDS drill brands worldwide in September 2026?
4 changes
Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.
Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
Estimated monthly branded searches for Bosch Professional worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are Hilti’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hilti’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hilti breaker
- hilti jackhammer
- hilti tools
Do you work for Hilti? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Hilti compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cut off saw brands | 5th of 7 | 0.59% | Show ranking |
| Laser level brands | 5th of 8 | 0.7% | Show ranking |
| Dust extractor brands | 6th of 9 | 0.7% | Show ranking |
| Impact driver brands | 6th of 6 | 0.74% | Show ranking |
| SDS drill brands | 5th of 5 | 0.74% | Shown above |
| Caulking gun brands | 5th of 8 | 0.76% | Show ranking |
| Chasing machine brands | 4th of 6 | 0.76% | Show ranking |
| SDS Max brands | 4th of 5 | 0.77% | Show ranking |
| Chipping hammer brands | 4th of 5 | 0.77% | Show ranking |
| Breaker hammer brands | 4th of 5 | 0.77% | Show ranking |
| Roto hammer brands | 3rd of 4 | 0.95% | Show ranking |
| Laser plumb bob brands | 3rd of 4 | 1.1% | Show ranking |
| Drywall gun brands | 4th of 4 | 1.4% | Show ranking |
| Mag drill brands | 3rd of 8 | 1.6% | Show ranking |
| Demolition hammer brands | 3rd of 4 | 1.6% | Show ranking |
| Industrial fasteners | 3rd of 6 | 17.7% | Show ranking |
| Pavement breaker brands | 3rd of 5 | 6.7% | Show ranking |
Is Hilti your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.