Brandwave

Euroboor vs Hilti:Which is more popular?

In September 2026, Hilti had more branded searches than Euroboor among mag drill brands worldwide. Hilti had about 27,100 branded searches, while Euroboor had 1,900. Hilti made up 1.6% of all mag drill brand searches we track, and Euroboor accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about mag drill brands, Euroboor appeared in two of the five answers and Hilti in none.

Among mag drill brands worldwide in September 2026

Who do people search for more?

Hilti, about 14 searches for every 1 for Euroboor

Hilti 27.1K searchesEuroboor 1.9K searches

Who does AI mention more?

Euroboor, mentioned in 2 of 5 answers, Hilti in 0

Euroboor in 2 of 5Hilti in 0 of 5

Who does AI recommend more?

Euroboor, the only one of the two named

Euroboor first in 2Hilti never named

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Top mag drill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Euroboor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hilti did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hougen1st
  2. FEIN2nd
  3. Evolution3rd
  4. Euroboor4th
  5. DeWalt5th
  6. Metabo6th
  7. Makita–
  8. Hilti–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hougen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FEIN4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Evolution2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Euroboor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Metabo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hilti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mag drill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Euroboor or Hilti more popular in search?

This chart shows how often people search Google for Euroboor and Hilti by name. Each line represents a brand's share of searches for all eight mag drill brands we track, month by month, from English-language searches worldwide.

Euroboor and Hilti among mag drill brands worldwide, by month

Share of searches by month for Hilti, Euroboor. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltHiltiEvolutionMetaboEuroboorHougenFEIN
Oct 202566.3%31.8%1%0.26%0.31%0.11%0.09%0.04%
Nov 202562.3%35.8%0.97%0.29%0.43%0.1%0.07%0.04%
Dec 202557.8%40.2%1.1%0.26%0.4%0.09%0.08%0.05%
Jan 202658%39.7%1.3%0.32%0.39%0.11%0.09%0.05%
Feb 202657.5%40.2%1.3%0.32%0.39%0.11%0.1%0.05%
Mar 202661.3%35.6%2.1%0.35%0.43%0.13%0.08%0.07%
Apr 202657.6%39.4%1.9%0.32%0.47%0.11%0.09%0.06%
May 202657.8%39.2%1.9%0.31%0.47%0.11%0.09%0.05%
Jun 202658.1%39.3%1.6%0.26%0.47%0.11%0.09%0.04%
Jul 202657.8%39.2%1.9%0.31%0.47%0.14%0.09%0.06%
Aug 202658%39.3%1.6%0.32%0.47%0.11%0.09%0.05%
Sep 202658.2%39%1.6%0.47%0.47%0.11%0.09%0.05%

How has the Euroboor and Hilti comparison changed over the last 12 months?

3 findings
  • Hilti was ahead of Euroboor in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Euroboor’s share of searches among mag drill brands worldwide held steady at 0.11%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, Hilti’s share of searches among mag drill brands worldwide moved from 1% to 1.6%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

How did search popularity change for mag drill brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  2. Estimated monthly branded searches for Euroboor worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Euroboor’s and Hilti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Euroboor

1 branded search term

  • euroboor

Hilti

1 branded search term

  • hilti tools

How the Brand Demand Index is measured

Other head-to-heads among mag drill brands

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