How popular isHilti in search?
In September 2026, there were an estimated 27.1K branded searches for Hilti worldwide which is up 22.1% over the last 12 months. Hilti holds 1.6% estimated Share of Search among mag drill brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Hilti and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which mag drill brands compete with Hilti?
Share of Search by month for Makita, DeWalt, Hilti. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Hilti | Evolution | Metabo |
|---|---|---|---|---|---|
| Oct 2025 | 66.5% | 31.9% | 1.1% | 0.26% | 0.31% |
| Nov 2025 | 62.4% | 35.9% | 0.97% | 0.29% | 0.43% |
| Dec 2025 | 58% | 40.3% | 1.1% | 0.26% | 0.4% |
| Jan 2026 | 58.1% | 39.8% | 1.3% | 0.32% | 0.39% |
| Feb 2026 | 57.6% | 40.3% | 1.3% | 0.32% | 0.4% |
| Mar 2026 | 61.4% | 35.7% | 2.1% | 0.35% | 0.43% |
| Apr 2026 | 57.7% | 39.5% | 1.9% | 0.32% | 0.48% |
| May 2026 | 58% | 39.3% | 1.9% | 0.32% | 0.47% |
| Jun 2026 | 58.2% | 39.4% | 1.6% | 0.26% | 0.47% |
| Jul 2026 | 58% | 39.3% | 1.9% | 0.31% | 0.47% |
| Aug 2026 | 58.2% | 39.4% | 1.6% | 0.32% | 0.47% |
| Sep 2026 | 58.4% | 39.1% | 1.6% | 0.47% | 0.47% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.4% | 1M | +1.1% | +0.2 points | |
| 2, held 2nd | 39.1% | 673K | 0% | -0.3 points | |
| 3, held 3rd | 1.6% | 27.1K | 0% | 0 points | |
| 4, moved from 5th to 4th | 0.47% | 8.1K | +50% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0.47% | 8.1K | 0% | 0 pointsmoved from 4th to 5th |
1.
Makita58.4%
Held 1st. 1M estimated branded searches, +1.1% vs prior month. Share +0.2 points.
2.
DeWalt39.1%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
Hilti1.6%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.47%
Moved from 5th to 4th. 8.1K estimated branded searches, +50% vs prior month. Share +0.2 points.
5.
Metabo
0.47%
Moved from 4th to 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Hilti and its closest rivals
Every comparison with Hilti
19 comparisons
- DeWalt vs Hilti
- Hilti vs Husqvarna
- Hilti vs Makita
- Hilti vs Milwaukee
- Craftsman vs Hilti
- Festool vs Hilti
- Hilti vs ITW
- Hilti vs Nilfisk
- Hilti vs Simpson Strong-Tie
- Hilti vs Kobalt
- Hilti vs Ryobi
- Bosch vs Hilti
- Hilti vs Leica Geosystems
- ECHO vs Hilti
- Evolution vs Hilti
- Hilti vs Metabo
- FastenMaster vs Hilti
- Bossard vs Hilti
- Arconic vs Hilti
How has branded search demand for Hilti changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hilti worldwide rose from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Hilti’s estimated Share of Search among mag drill brands worldwide increased from 1.1% to 1.6%.
- Across the 12 months ending September 2026, Hilti’s estimated Share of Search among mag drill brands worldwide peaked at 2.1% in March 2026 and was lowest at 0.97% in November 2025.
How did search popularity change for mag drill brands worldwide in September 2026?
4 changes
In September 2026, Evolution rose from 5th to 4th among mag drill brands worldwide.
In September 2026, Metabo fell from 4th to 5th among mag drill brands worldwide.
Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.
Where does Hilti compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cut off saw brands | 5th of 7 | 0.59% | Show ranking |
| Laser level brands | 5th of 7 | 0.7% | Show ranking |
| Dust extractor brands | 5th of 7 | 0.75% | Show ranking |
| Caulking gun brands | 4th of 6 | 0.76% | Show ranking |
| Chasing machine brands | 4th of 6 | 0.76% | Show ranking |
| Chipping hammer brands | 4th of 5 | 0.77% | Show ranking |
| Breaker hammer brands | 4th of 5 | 0.77% | Show ranking |
| Impact driver brands | 5th of 5 | 0.9% | Show ranking |
| Roto hammer brands | 3rd of 4 | 0.95% | Show ranking |
| Laser plumb bob brands | 3rd of 4 | 1.1% | Show ranking |
| Mag drill brands | 3rd of 5 | 1.6% | Shown above |
| Drywall gun brands | 3rd of 3 | 2.2% | Show ranking |
| Industrial fasteners | 3rd of 6 | 17.7% | Show ranking |
How is Hilti measured?
Brandwave collects information about searches that people make online using Hilti’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hilti tools
Do you work for Hilti? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Hilti your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.