FastenMaster vs Hilti:Which is more popular by branded search?
In August 2026, Hilti had more branded searches than FastenMaster among industrial fasteners worldwide. Hilti was estimated to have 27.1K branded searches compared to FastenMaster’s 1.9K, and held an 18.8% Share of Search versus FastenMaster’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, FastenMaster or Hilti?
Compare the industrial fasteners businesses run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hilti, FastenMaster. The figures are in the table below the chart.
View monthly share of search table
| Month | Simpson Strong-Tie | ITW | Hilti | FastenMaster | Bossard | Arconic |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 33.4% | 15% | 1.3% | 0.32% | 0.09% |
| Nov 2025 | 48.4% | 32.4% | 17.7% | 1% | 0.38% | 0.09% |
| Dec 2025 | 43.5% | 35.6% | 19.5% | 0.88% | 0.34% | 0.1% |
| Jan 2026 | 45.1% | 36.9% | 16.6% | 0.97% | 0.36% | 0.1% |
| Feb 2026 | 45.1% | 36.9% | 16.5% | 0.97% | 0.36% | 0.13% |
| Mar 2026 | 44.4% | 29.7% | 24.3% | 1.1% | 0.35% | 0.1% |
| Apr 2026 | 46.5% | 31.1% | 20.8% | 1.2% | 0.37% | 0.06% |
| May 2026 | 46.4% | 31% | 20.7% | 1.5% | 0.3% | 0.07% |
| Jun 2026 | 51.3% | 28.1% | 18.8% | 1.3% | 0.33% | 0.1% |
| Jul 2026 | 51.3% | 28.1% | 18.8% | 1.3% | 0.41% | 0.08% |
| Aug 2026 | 51.3% | 28.1% | 18.8% | 1.3% | 0.33% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the FastenMaster and Hilti comparison changed over the last 12 months?
3 findings
- Hilti was ahead of FastenMaster in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FastenMaster’s estimated Share of Search among industrial fasteners worldwide held steady at 1.3%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 11 months ending August 2026, Hilti’s estimated Share of Search among industrial fasteners worldwide moved from 15% to 18.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for industrial fasteners worldwide in August 2026?
1 change
Estimated monthly branded searches for Hilti worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using FastenMaster’s and Hilti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FastenMaster
1 branded search term
- fasten master
Hilti
1 branded search term
- hilti tools
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.