Brandwave

How popular isHilti?

In September 2026, people searched for Hilti by name about 34,900 times worldwide, a 20.3% increase from the previous year. These searches made up 1.6% of all global demolition hammer brand searches, placing Hilti third out of four brands. When we asked both ChatGPT and Google AI Overviews about demolition hammer brands, Hilti appeared in all answers and was the second most recommended of the four.

Search and AI answers in September 2026

Hilti is the third most searched of 4 competitors and the second most recommended in AI answers.

  1. MakitaShare of searches 58.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. DeWaltShare of searches 39.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. HiltiShare of searches 1.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. BoschShare of searches 0.14%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top demolition hammer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hilti appeared in all five answers. Hilti is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Hilti2nd
  3. Makita3rd
  4. DeWalt4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hilti5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about demolition hammer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which demolition hammer brands compete with Hilti?

Hilti against demolition hammer brands worldwide, by month

Share of searches by month for Makita, DeWalt, Hilti. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltHiltiBosch
Oct 202566.8%32%1.1%0.14%
Nov 202562.8%36.1%0.97%0.08%
Dec 202558.3%40.5%1.1%0.14%
Jan 202658.5%40%1.3%0.17%
Feb 202658%40.5%1.3%0.17%
Mar 202661.8%35.9%2.2%0.13%
Apr 202658%39.8%2%0.26%
May 202658.3%39.5%1.9%0.21%
Jun 202658.6%39.7%1.6%0.14%
Jul 202658.4%39.5%1.9%0.14%
Aug 202658.6%39.7%1.6%0.14%
Sep 202658.8%39.4%1.6%0.14%

  1. 1.Makita

    58.8%

    Held 1st. 1M estimated branded searches, +1.1% vs prior month. Share +0.3 points.

  2. 2.DeWalt

    39.4%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Hilti

    1.6%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Bosch

    0.14%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Hilti and its closest rivals

Every comparison with Hilti

28 comparisons

How has branded search demand for Hilti changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hilti worldwide rose from 29K to 34.9K.
  • Across the 12 months ending September 2026, Hilti’s share of searches among demolition hammer brands worldwide increased from 1.1% to 1.6%.
  • Across the 12 months ending September 2026, Hilti’s share of searches among demolition hammer brands worldwide peaked at 2.2% in March 2026 and was lowest at 0.97% in November 2025.

How did search popularity change for demolition hammer brands worldwide in September 2026?

3 changes

  1. Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  2. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  3. Estimated monthly branded searches for Bosch worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are Hilti’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hilti’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hilti breaker
  • hilti jackhammer
  • hilti tools

Do you work for Hilti? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hilti compete?

Hilti is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cut off saw brands5th of 70.59%Show ranking
Laser level brands5th of 80.7%Show ranking
Dust extractor brands6th of 90.7%Show ranking
Impact driver brands6th of 60.74%Show ranking
SDS drill brands5th of 50.74%Show ranking
Caulking gun brands5th of 80.76%Show ranking
Chasing machine brands4th of 60.76%Show ranking
SDS Max brands4th of 50.77%Show ranking
Chipping hammer brands4th of 50.77%Show ranking
Breaker hammer brands4th of 50.77%Show ranking
Roto hammer brands3rd of 40.95%Show ranking
Laser plumb bob brands3rd of 41.1%Show ranking
Drywall gun brands4th of 41.4%Show ranking
Mag drill brands3rd of 81.6%Show ranking
Demolition hammer brands3rd of 41.6%Shown above
Industrial fasteners3rd of 617.7%Show ranking
Pavement breaker brands3rd of 56.7%Show ranking
Creator with pink hair and a pink jacket

Is Hilti your brand?

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