Hilti vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than Hilti among demolition hammer brands worldwide. Makita had about 1 million branded searches, while Hilti had 27,100. Makita made up 58.8% of all demolition hammer brand searches we track, and Hilti accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about demolition hammer brands, Hilti appeared in all five answers and Makita in four. Makita was mentioned before Hilti in three out of five answers.
Who do people search for more?
Makita, about 37 searches for every 1 for Hilti
Who does AI mention more?
Hilti, mentioned in every answer we collected
Who does AI recommend more?
Makita, named ahead of Hilti in 3 of 5 answers
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Top demolition hammer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hilti appeared in all five answers. Makita was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Makita was listed before Hilti in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about demolition hammer brands
5 answers
Asked ChatGPT
“Which demolition hammer brand should I buy?”
Asked ChatGPT
“What are the best demolition hammer brands?”
Asked ChatGPT
“What's the best demolition hammer brand for heavy demolition?”
Searched Google, AI Overview
“electric demolition hammer”
Searched Google, AI Overview
“demolition hammer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Hilti or Makita more popular in search?
This chart shows how often people search Google for Hilti and Makita by name. Each line represents a brand's share of searches for all four demolition hammer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Makita, Hilti. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Hilti | Bosch |
|---|---|---|---|---|
| Oct 2025 | 66.8% | 32% | 1.1% | 0.14% |
| Nov 2025 | 62.8% | 36.1% | 0.97% | 0.08% |
| Dec 2025 | 58.3% | 40.5% | 1.1% | 0.14% |
| Jan 2026 | 58.5% | 40% | 1.3% | 0.17% |
| Feb 2026 | 58% | 40.5% | 1.3% | 0.17% |
| Mar 2026 | 61.8% | 35.9% | 2.2% | 0.13% |
| Apr 2026 | 58% | 39.8% | 2% | 0.26% |
| May 2026 | 58.3% | 39.5% | 1.9% | 0.21% |
| Jun 2026 | 58.6% | 39.7% | 1.6% | 0.14% |
| Jul 2026 | 58.4% | 39.5% | 1.9% | 0.14% |
| Aug 2026 | 58.6% | 39.7% | 1.6% | 0.14% |
| Sep 2026 | 58.8% | 39.4% | 1.6% | 0.14% |
How has the Hilti and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of Hilti in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hilti’s share of searches among demolition hammer brands worldwide moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Makita’s share of searches among demolition hammer brands worldwide moved from 66.8% to 58.8%, and its estimated monthly branded searches moved from 1.4M to 1M.
How did search popularity change for demolition hammer brands worldwide in September 2026?
2 changes
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Hilti’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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