Brandwave

Roto hammer brands:Which are searched most?

In September 2026, Milwaukee was the most searched among roto hammer brands worldwide, with an estimated 1.8M branded searches and 60.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee60.4%
  2. Makita33.1%
  3. Bosch5.6%
  4. Hilti0.89%

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Share of SearchLeaderboard

Compare the roto hammer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among roto hammer brands worldwide, by month

Share of Search by month for Milwaukee, Makita, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaBoschHilti
Oct 202557.9%36.3%5.3%0.57%
Nov 202558%37.1%4.4%0.57%
Dec 202562%32.7%4.7%0.61%
Jan 202660.9%32.7%5.6%0.74%
Feb 202661.9%32.6%4.7%0.75%
Mar 202657.2%36.2%5.3%1.3%
Apr 202660.7%32.6%5.6%1.1%
May 202660.5%32.8%5.6%1.1%
Jun 202660.6%32.9%5.6%0.9%
Jul 202664.5%28.6%5.9%0.95%
Aug 202659.9%32.5%6.7%0.89%
Sep 202660.4%33.1%5.6%0.89%

This month’s ranking, September 2026

  1. 1.Milwaukee

    60.4%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Makita

    33.1%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.6 points.

  3. 3.Bosch

    5.6%

    Held 3rd. 169K estimated branded searches, -17.6% vs prior month. Share -1.1 points.

  4. 4.Hilti

    0.89%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among roto hammer brands worldwide?

In September 2026, Milwaukee was the most searched among roto hammer brands worldwide, with an estimated 1.8M branded searches and 60.4% estimated Share of Search within this set. Makita is in 2nd place, 27.2 percentage points behind at 33.1% Share of Search.

Global roto hammer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Milwaukee57.9% → 60.4%64.5%Jul 202657.2%Mar 20261st
Makita36.3% → 33.1%37.1%Nov 202528.6%Jul 20262nd
Bosch5.3% → 5.6%6.7%Aug 20264.4%Nov 20253rd
Hilti0.57% → 0.89%1.3%Mar 20260.57%Oct 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among roto hammer brands worldwide increased from 57.9% to 60.4%.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among roto hammer brands worldwide decreased from 36.3% to 33.1%.
  • Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among roto hammer brands worldwide peaked at 64.5% in July 2026 and was lowest at 57.2% in March 2026.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among roto hammer brands worldwide peaked at 37.1% in November 2025 and was lowest at 28.6% in July 2026.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among roto hammer brands worldwide peaked at 6.7% in August 2026 and was lowest at 4.4% in November 2025.
  • Across the 12 months ending September 2026, Bosch and Hilti held steady: their estimated Share of Search among roto hammer brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for roto hammer brands worldwide in September 2026?

  1. In September 2026, Makita gained estimated Share of Search among roto hammer brands worldwide, from 32.5% to 33.1%.

  2. In September 2026, Bosch lost estimated Share of Search among roto hammer brands worldwide, from 6.7% to 5.6%.

  3. Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  4. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

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