Brandwave

Hilti vs Huepar:Which is more popular?

In September 2026, Hilti had more branded searches than Huepar among laser level brands worldwide. Hilti had about 27,100 branded searches, while Huepar had 12,100. Hilti made up 0.7% of all laser level brand searches we track, and Huepar accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about laser level brands, Huepar appeared in four of the five answers and Hilti in none.

Among laser level brands worldwide in September 2026

Who do people search for more?

Hilti, about 2 searches for every 1 for Huepar

Hilti 27.1K searchesHuepar 12.1K searches

Who does AI mention more?

Huepar, mentioned in 4 of 5 answers, Hilti in 0

Huepar in 4 of 5Hilti in 0 of 5

Who does AI recommend more?

Huepar, the only one of the two named

Huepar first in 3Hilti never named

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Top laser level brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Huepar was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hilti did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. DeWalt2nd
  3. Huepar3rd
  4. Leica Geosystems4th
  5. Milwaukee5th
  6. Makita–
  7. Craftsman–
  8. Hilti–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Huepar4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leica Geosystems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hilti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laser level brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hilti or Huepar more popular in search?

This chart shows how often people search Google for Hilti and Huepar by name. Each line represents a brand's share of searches for all eight laser level brands we track, month by month, from English-language searches worldwide.

Hilti and Huepar among laser level brands worldwide, by month

Share of searches by month for Hilti, Huepar. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltCraftsmanHiltiBoschLeica GeosystemsHuepar
Oct 202548.3%30.2%14.5%5.3%0.48%0.48%0.48%0.26%
Nov 202546.5%29.7%17.1%5.1%0.46%0.46%0.38%0.31%
Dec 202548.5%25.6%17.8%6.5%0.48%0.48%0.32%0.32%
Jan 202647.4%25.4%17.4%7.8%0.57%0.57%0.47%0.38%
Feb 202646.8%24.6%17.2%9.4%0.57%0.57%0.46%0.31%
Mar 202643.5%27.6%16%10.7%0.96%0.53%0.43%0.35%
Apr 202646.5%24.9%17.1%9.3%0.84%0.56%0.46%0.31%
May 202646.4%25.2%17.1%9.3%0.84%0.46%0.46%0.31%
Jun 202646.4%25.2%17.1%9.3%0.69%0.46%0.46%0.31%
Jul 202650.4%22.4%15.1%10.1%0.75%0.5%0.41%0.33%
Aug 202646.5%25.2%17.1%9.3%0.69%0.46%0.38%0.31%
Sep 202647.1%25.9%17.3%7.7%0.7%0.47%0.47%0.31%

How has the Hilti and Huepar comparison changed over the last 12 months?

3 findings
  • Hilti was ahead of Huepar in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hilti’s share of searches among laser level brands worldwide moved from 0.48% to 0.7%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, Huepar’s share of searches among laser level brands worldwide moved from 0.26% to 0.31%, and its estimated monthly branded searches held steady at 12.1K.

How did search popularity change for laser level brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hilti’s and Huepar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hilti

1 branded search term

  • hilti tools

Huepar

1 branded search term

  • huepar

How the Brand Demand Index is measured

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