Hilti vs ITW:Which is more popular by branded search?
In August 2026, ITW had more branded searches than Hilti among industrial fasteners worldwide. ITW was estimated to have 40.5K branded searches compared to Hilti’s 27.1K, and held a 28.1% Share of Search versus Hilti’s 18.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hilti or ITW?
Compare the industrial fasteners businesses run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ITW, Hilti. The figures are in the table below the chart.
View monthly share of search table
| Month | Simpson Strong-Tie | ITW | Hilti | FastenMaster | Bossard | Arconic |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 33.4% | 15% | 1.3% | 0.32% | 0.09% |
| Nov 2025 | 48.4% | 32.4% | 17.7% | 1% | 0.38% | 0.09% |
| Dec 2025 | 43.5% | 35.6% | 19.5% | 0.88% | 0.34% | 0.1% |
| Jan 2026 | 45.1% | 36.9% | 16.6% | 0.97% | 0.36% | 0.1% |
| Feb 2026 | 45.1% | 36.9% | 16.5% | 0.97% | 0.36% | 0.13% |
| Mar 2026 | 44.4% | 29.7% | 24.3% | 1.1% | 0.35% | 0.1% |
| Apr 2026 | 46.5% | 31.1% | 20.8% | 1.2% | 0.37% | 0.06% |
| May 2026 | 46.4% | 31% | 20.7% | 1.5% | 0.3% | 0.07% |
| Jun 2026 | 51.3% | 28.1% | 18.8% | 1.3% | 0.33% | 0.1% |
| Jul 2026 | 51.3% | 28.1% | 18.8% | 1.3% | 0.41% | 0.08% |
| Aug 2026 | 51.3% | 28.1% | 18.8% | 1.3% | 0.33% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hilti and ITW comparison changed over the last 12 months?
3 findings
- ITW was ahead of Hilti in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hilti’s estimated Share of Search among industrial fasteners worldwide moved from 15% to 18.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 11 months ending August 2026, ITW’s estimated Share of Search among industrial fasteners worldwide moved from 33.4% to 28.1%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for industrial fasteners worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Hilti’s and ITW’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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