Brandwave

How popular isITW in search?

In August 2026, there were an estimated 40.5K branded searches for ITW worldwide which is down 18.2% over the last 11 months. ITW holds 28.1% estimated Share of Search among industrial fasteners worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Simpson Strong-Tie51.3%
  2. ITW28.1%
  3. Hilti18.8%
  4. FastenMaster1.3%
  5. Bossard0.33%
  6. Arconic0.1%
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Which industrial fasteners compete with ITW?

ITW against industrial fasteners worldwide, by month

Share of Search by month for Simpson Strong-Tie, ITW, Hilti. The figures are in the table below the chart.

View monthly share of search table
MonthSimpson Strong-TieITWHiltiFastenMasterBossardArconic
Oct 202549.9%33.4%15%1.3%0.32%0.09%
Nov 202548.4%32.4%17.7%1%0.38%0.09%
Dec 202543.5%35.6%19.5%0.88%0.34%0.1%
Jan 202645.1%36.9%16.6%0.97%0.36%0.1%
Feb 202645.1%36.9%16.5%0.97%0.36%0.13%
Mar 202644.4%29.7%24.3%1.1%0.35%0.1%
Apr 202646.5%31.1%20.8%1.2%0.37%0.06%
May 202646.4%31%20.7%1.5%0.3%0.07%
Jun 202651.3%28.1%18.8%1.3%0.33%0.1%
Jul 202651.3%28.1%18.8%1.3%0.41%0.08%
Aug 202651.3%28.1%18.8%1.3%0.33%0.1%
Sep 2026——————

  1. 1.Simpson Strong-Tie

    51.3%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.ITW

    28.1%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Hilti

    18.8%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.FastenMaster

    1.3%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bossard

    0.33%

    Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share -0.1 points.

  6. 6.Arconic

    0.1%

    Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

Compare search popularity between ITW and its closest rivals

How has branded search demand for ITW changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ITW worldwide fell from 49.5K to 40.5K.
  • Across the 11 months ending August 2026, ITW’s estimated Share of Search among industrial fasteners worldwide decreased from 33.4% to 28.1%.
  • Across the 11 months ending August 2026, ITW’s estimated Share of Search among industrial fasteners worldwide peaked at 36.9% in January 2026 and was lowest at 28.1% in July 2026.

How did search popularity change for industrial fasteners worldwide in August 2026?

  1. Estimated monthly branded searches for Hilti worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

  2. Estimated monthly branded searches for ITW worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

How is ITW measured?

Brandwave collects information about searches that people make online using ITW’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • itw

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How the Brand Demand Index is measured

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