Brandwave

Arconic vs ITW:Which is searched more?

In August 2026, ITW had more branded searches than Arconic among industrial fasteners worldwide. ITW was estimated to have 40.5K branded searches compared to Arconic’s 140, and held a 28.1% Share of Search versus Arconic’s 0.1%. These are worldwide searches for English-language branded terms.

Share of Search among industrial fasteners worldwide in August 2026Which is more popular in search, Arconic or ITW?
Arconic0.1%140 searches
vs
ITW28.1%40.5K searches

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Which is more popular in search, Arconic or ITW?

Compare the industrial fasteners businesses run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Arconic and ITW among industrial fasteners worldwide, by month

Share of Search by month for ITW, Arconic. The figures are in the table below the chart.

View monthly share of search table
MonthITWArconic
Oct 202533.4%0.09%
Nov 202532.4%0.09%
Dec 202535.6%0.1%
Jan 202636.9%0.1%
Feb 202636.9%0.13%
Mar 202629.7%0.1%
Apr 202631.1%0.06%
May 202631%0.07%
Jun 202628.1%0.1%
Jul 202628.1%0.08%
Aug 202628.1%0.1%
Sep 2026——

How has the Arconic and ITW comparison changed over the last 12 months?

  • ITW was ahead of Arconic in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Arconic’s estimated Share of Search among industrial fasteners worldwide moved from 0.09% to 0.1%, and its estimated monthly branded searches held steady at 140.
  • Across the 11 months ending August 2026, ITW’s estimated Share of Search among industrial fasteners worldwide moved from 33.4% to 28.1%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for industrial fasteners worldwide in August 2026?

  1. Estimated monthly branded searches for ITW worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Arconic’s and ITW’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arconic

1 branded search term

  • arconic fasteners

ITW

1 branded search term

  • itw

How the Brand Demand Index is measured

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