ITW vs Simpson Strong-Tie:Which is more popular by branded search?
In August 2026, Simpson Strong-Tie had more branded searches than ITW among industrial fasteners worldwide. Simpson Strong-Tie was estimated to have 74K branded searches compared to ITW’s 40.5K, and held a 51.3% Share of Search versus ITW’s 28.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ITW or Simpson Strong-Tie?
Compare the industrial fasteners businesses run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Simpson Strong-Tie, ITW. The figures are in the table below the chart.
View monthly share of search table
| Month | Simpson Strong-Tie | ITW | Hilti | FastenMaster | Bossard | Arconic |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 33.4% | 15% | 1.3% | 0.32% | 0.09% |
| Nov 2025 | 48.4% | 32.4% | 17.7% | 1% | 0.38% | 0.09% |
| Dec 2025 | 43.5% | 35.6% | 19.5% | 0.88% | 0.34% | 0.1% |
| Jan 2026 | 45.1% | 36.9% | 16.6% | 0.97% | 0.36% | 0.1% |
| Feb 2026 | 45.1% | 36.9% | 16.5% | 0.97% | 0.36% | 0.13% |
| Mar 2026 | 44.4% | 29.7% | 24.3% | 1.1% | 0.35% | 0.1% |
| Apr 2026 | 46.5% | 31.1% | 20.8% | 1.2% | 0.37% | 0.06% |
| May 2026 | 46.4% | 31% | 20.7% | 1.5% | 0.3% | 0.07% |
| Jun 2026 | 51.3% | 28.1% | 18.8% | 1.3% | 0.33% | 0.1% |
| Jul 2026 | 51.3% | 28.1% | 18.8% | 1.3% | 0.41% | 0.08% |
| Aug 2026 | 51.3% | 28.1% | 18.8% | 1.3% | 0.33% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the ITW and Simpson Strong-Tie comparison changed over the last 12 months?
3 findings
- Simpson Strong-Tie was ahead of ITW in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ITW’s estimated Share of Search among industrial fasteners worldwide moved from 33.4% to 28.1%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Simpson Strong-Tie’s estimated Share of Search among industrial fasteners worldwide moved from 49.9% to 51.3%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for industrial fasteners worldwide in August 2026?
1 change
Estimated monthly branded searches for ITW worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ITW’s and Simpson Strong-Tie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ITW
1 branded search term
- itw
Simpson Strong-Tie
1 branded search term
- simpson strong tie
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.