Brandwave

How popular isHilti?

In September 2026, people searched for Hilti by name about 34,900 times worldwide, a 20.3% increase from the previous year. These searches made up 0.77% of all global SDS Max brand searches, placing Hilti fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about SDS Max brands, Hilti appeared in three of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Hilti is the fourth most searched of 5 competitors and the second most recommended in AI answers.

  1. MilwaukeeShare of searches 51.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  2. MakitaShare of searches 28.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. DeWaltShare of searches 19%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. HiltiShare of searches 0.77%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. BoschShare of searches 0.05%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top SDS Max brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hilti was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hilti is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Hilti2nd
  3. Makita3rd
  4. Milwaukee4th
  5. DeWalt5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hilti3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SDS Max brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which SDS Max brands compete with Hilti?

Hilti against SDS Max brands worldwide, by month

Share of searches by month for Milwaukee, Makita, DeWalt, Hilti. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltHiltiBosch
Oct 202551.6%32.3%15.5%0.51%0.04%
Nov 202549.6%31.7%18.2%0.49%0.04%
Dec 202552.4%27.7%19.3%0.52%0.04%
Jan 202652.1%28%19.2%0.63%0.05%
Feb 202652.4%27.6%19.3%0.64%0.05%
Mar 202649.4%31.3%18.2%1.1%0.05%
Apr 202652%27.9%19.1%0.94%0.05%
May 202651.8%28.1%19.1%0.94%0.05%
Jun 202651.9%28.2%19.1%0.77%0.05%
Jul 202656.8%25.2%17.1%0.84%0.06%
Aug 202651.9%28.2%19.1%0.77%0.05%
Sep 202651.7%28.4%19%0.77%0.05%

  1. 1.Milwaukee

    51.7%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Makita

    28.4%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.2 points.

  3. 3.DeWalt

    19%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Hilti

    0.77%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bosch

    0.05%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Hilti and its closest rivals

Every comparison with Hilti

28 comparisons

How has branded search demand for Hilti changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hilti worldwide rose from 29K to 34.9K.
  • Across the 12 months ending September 2026, Hilti’s share of searches among SDS Max brands worldwide held steady, from 0.51% to 0.77%.

How did search popularity change for SDS Max brands worldwide in September 2026?

3 changes

  1. Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  2. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  3. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

How are Hilti’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hilti’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hilti breaker
  • hilti jackhammer
  • hilti tools

Do you work for Hilti? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hilti compete?

Hilti is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cut off saw brands5th of 70.59%Show ranking
Laser level brands5th of 80.7%Show ranking
Dust extractor brands6th of 90.7%Show ranking
Impact driver brands6th of 60.74%Show ranking
SDS drill brands5th of 50.74%Show ranking
Caulking gun brands5th of 80.76%Show ranking
Chasing machine brands4th of 60.76%Show ranking
SDS Max brands4th of 50.77%Shown above
Chipping hammer brands4th of 50.77%Show ranking
Breaker hammer brands4th of 50.77%Show ranking
Roto hammer brands3rd of 40.95%Show ranking
Laser plumb bob brands3rd of 41.1%Show ranking
Drywall gun brands4th of 41.4%Show ranking
Mag drill brands3rd of 81.6%Show ranking
Demolition hammer brands3rd of 41.6%Show ranking
Industrial fasteners3rd of 617.7%Show ranking
Pavement breaker brands3rd of 56.7%Show ranking
Creator with pink hair and a pink jacket

Is Hilti your brand?

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