Bosch vs Hilti:Which is more popular?
In September 2026, Hilti had more branded searches than Bosch among SDS Max brands worldwide. Hilti had about 27,100 branded searches, while Bosch had 1,900. Hilti made up 0.77% of all SDS Max brand searches we track, and Bosch accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about SDS Max brands, Bosch and Hilti each appeared in three of the five answers. Bosch was mentioned before Hilti in every answer.
Who do people search for more?
Hilti, about 14 searches for every 1 for Bosch
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Bosch, named ahead of Hilti in every answer
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Top SDS Max brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch and Hilti were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was listed before Hilti in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hilti3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SDS Max brands
5 answers
Asked ChatGPT
“Which SDS Max brand should I buy?”
Asked ChatGPT
“What are the best SDS Max brands?”
Asked ChatGPT
“What's the best SDS Max brand for heavy demolition work?”
Searched Google, AI Overview
“heavy duty hammer”
Searched Google, AI Overview
“sds max rotary hammer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bosch or Hilti more popular in search?
This chart shows how often people search Google for Bosch and Hilti by name. Each line represents a brand's share of searches for all five SDS Max brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hilti, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | DeWalt | Hilti | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 32.3% | 15.5% | 0.51% | 0.04% |
| Nov 2025 | 49.6% | 31.7% | 18.2% | 0.49% | 0.04% |
| Dec 2025 | 52.4% | 27.7% | 19.3% | 0.52% | 0.04% |
| Jan 2026 | 52.1% | 28% | 19.2% | 0.63% | 0.05% |
| Feb 2026 | 52.4% | 27.6% | 19.3% | 0.64% | 0.05% |
| Mar 2026 | 49.4% | 31.3% | 18.2% | 1.1% | 0.05% |
| Apr 2026 | 52% | 27.9% | 19.1% | 0.94% | 0.05% |
| May 2026 | 51.8% | 28.1% | 19.1% | 0.94% | 0.05% |
| Jun 2026 | 51.9% | 28.2% | 19.1% | 0.77% | 0.05% |
| Jul 2026 | 56.8% | 25.2% | 17.1% | 0.84% | 0.06% |
| Aug 2026 | 51.9% | 28.2% | 19.1% | 0.77% | 0.05% |
| Sep 2026 | 51.7% | 28.4% | 19% | 0.77% | 0.05% |
How has the Bosch and Hilti comparison changed over the last 12 months?
3 findings
- Hilti was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among SDS Max brands worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending September 2026, Hilti’s share of searches among SDS Max brands worldwide moved from 0.51% to 0.77%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for SDS Max brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bosch’s and Hilti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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