DeWalt vs Makita:Which is searched more?
In September 2026, Makita had more branded searches than DeWalt among SDS Max brands worldwide. Makita was estimated to have 1M branded searches compared to DeWalt’s 673K, and held a 28.6% Share of Search versus DeWalt’s 19.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DeWalt or Makita?
Compare the sds max brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Makita, DeWalt. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | DeWalt | Bosch |
|---|---|---|---|---|
| Oct 2025 | 51.9% | 32.5% | 15.6% | 0.04% |
| Nov 2025 | 49.8% | 31.8% | 18.3% | 0.04% |
| Dec 2025 | 52.7% | 27.9% | 19.4% | 0.04% |
| Jan 2026 | 52.5% | 28.2% | 19.3% | 0.05% |
| Feb 2026 | 52.8% | 27.8% | 19.4% | 0.05% |
| Mar 2026 | 49.9% | 31.6% | 18.4% | 0.05% |
| Apr 2026 | 52.5% | 28.2% | 19.3% | 0.05% |
| May 2026 | 52.3% | 28.4% | 19.2% | 0.05% |
| Jun 2026 | 52.3% | 28.4% | 19.2% | 0.05% |
| Jul 2026 | 57.3% | 25.4% | 17.2% | 0.06% |
| Aug 2026 | 52.3% | 28.4% | 19.2% | 0.05% |
| Sep 2026 | 52.1% | 28.6% | 19.2% | 0.05% |
How has the DeWalt and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of DeWalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among SDS Max brands worldwide moved from 15.6% to 19.2%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Makita’s estimated Share of Search among SDS Max brands worldwide moved from 32.5% to 28.6%, and its estimated monthly branded searches moved from 1.4M to 1M.
How did search popularity change for SDS Max brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.
Other head-to-heads among SDS Max brands
How each brand is measured
Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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