Brandwave

How popular isHilti in search?

In September 2026, there were an estimated 27.1K branded searches for Hilti worldwide which is up 22.1% over the last 12 months. Hilti holds 1.1% estimated Share of Search among laser plumb bob brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee72.3%
  2. DeWalt26.6%
  3. Hilti1.1%
  4. Bosch0.01%
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Which laser plumb bob brands compete with Hilti?

Hilti against laser plumb bob brands worldwide, by month

Share of Search by month for Milwaukee, DeWalt, Hilti. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeDeWaltHiltiBosch
Oct 202576.3%22.9%0.76%<0.01%
Nov 202572.6%26.7%0.72%<0.01%
Dec 202572.6%26.7%0.72%<0.01%
Jan 202672.5%26.6%0.88%0.01%
Feb 202672.5%26.6%0.88%0.01%
Mar 202671.9%26.5%1.6%0.02%
Apr 202672.2%26.5%1.3%<0.01%
May 202672.2%26.5%1.3%<0.01%
Jun 202672.3%26.6%1.1%<0.01%
Jul 202676%22.8%1.1%<0.01%
Aug 202672.3%26.6%1.1%0.01%
Sep 202672.3%26.6%1.1%0.01%
  1. 1.Milwaukee

    72.3%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.DeWalt

    26.6%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Hilti

    1.1%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Bosch

    0.01%

    Held 4th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Hilti and its closest rivals

How has branded search demand for Hilti changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hilti worldwide rose from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, Hilti’s estimated Share of Search among laser plumb bob brands worldwide held steady, from 0.76% to 1.1%.

How did search popularity change for laser plumb bob brands worldwide in September 2026?

  1. Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  2. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

Where does Hilti compete?

Hilti is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cut off saw brands5th of 70.59%Show ranking
Laser level brands5th of 70.7%Show ranking
Dust extractor brands5th of 70.75%Show ranking
Caulking gun brands4th of 60.76%Show ranking
Chasing machine brands4th of 60.76%Show ranking
Chipping hammer brands4th of 50.77%Show ranking
Breaker hammer brands4th of 50.77%Show ranking
Impact driver brands5th of 50.9%Show ranking
Roto hammer brands3rd of 40.95%Show ranking
Laser plumb bob brands3rd of 41.1%Shown above
Mag drill brands3rd of 51.6%Show ranking
Drywall gun brands3rd of 32.2%Show ranking
Industrial fasteners3rd of 617.7%Show ranking

How is Hilti measured?

Brandwave collects information about searches that people make online using Hilti’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hilti tools

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How the Brand Demand Index is measured

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Is Hilti your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.