Brandwave

FEIN vs Hilti:Which is more popular?

In September 2026, Hilti had more branded searches than FEIN among dust extractor brands worldwide. Hilti had about 27,100 branded searches, while FEIN had 6,600. Hilti made up 0.7% of all dust extractor brand searches we track, and FEIN accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about dust extractor brands, FEIN appeared in three of the five answers and Hilti in two. FEIN was mentioned before Hilti in three out of four answers that named either.

Among dust extractor brands worldwide in September 2026

Who do people search for more?

Hilti, about 4 searches for every 1 for FEIN

Hilti 27.1K searchesFEIN 6.6K searches

Who does AI mention more?

FEIN, mentioned in 3 of 5 answers, Hilti in 2

FEIN in 3 of 5Hilti in 2 of 5

Who does AI recommend more?

FEIN, named ahead of Hilti in 3 of 4 answers

FEIN first in 3Hilti first in 1

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Top dust extractor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FEIN was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hilti was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. FEIN was listed before Hilti in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Festool1st
  2. Bosch2nd
  3. Makita3rd
  4. Hilti4th
  5. FEIN5th
  6. DeWalt6th
  7. Milwaukee7th
  8. Nilfisk–
  9. Metabo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Festool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FEIN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hilti2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nilfisk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Metabo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dust extractor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is FEIN or Hilti more popular in search?

This chart shows how often people search Google for FEIN and Hilti by name. Each line represents a brand's share of searches for all nine dust extractor brands we track, month by month, from English-language searches worldwide.

FEIN and Hilti among dust extractor brands worldwide, by month

Share of searches by month for Hilti, FEIN. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltFestoolNilfiskHiltiMetaboFEINBosch
Oct 202547.2%29.6%14.2%6.3%1.9%0.47%0.14%0.17%0.04%
Nov 202545.6%29.1%16.8%6.1%1.5%0.45%0.2%0.16%0.04%
Dec 202548.6%25.7%17.9%5.3%1.6%0.48%0.18%0.14%0.04%
Jan 202647.4%25.5%17.4%6.4%2.3%0.58%0.17%0.17%0.05%
Feb 202647.7%25.1%17.5%6.4%2.4%0.58%0.17%0.17%0.05%
Mar 202644.3%28.1%16.3%7.3%2.7%0.98%0.2%0.2%0.05%
Apr 202647%25.2%17.3%6.3%2.8%0.85%0.21%0.21%0.05%
May 202647.1%25.6%17.3%6.3%2.3%0.85%0.21%0.21%0.04%
Jun 202647.4%25.7%17.4%6.4%1.9%0.7%0.21%0.17%0.04%
Jul 202652.1%23.2%15.7%5.7%2.1%0.77%0.19%0.19%0.05%
Aug 202648%26%17.6%5.3%1.9%0.71%0.21%0.17%0.04%
Sep 202647.3%25.9%17.4%6.4%1.9%0.7%0.21%0.17%0.05%

How has the FEIN and Hilti comparison changed over the last 12 months?

3 findings
  • Hilti was ahead of FEIN in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FEIN’s share of searches among dust extractor brands worldwide held steady at 0.17%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
  • Across the 12 months ending September 2026, Hilti’s share of searches among dust extractor brands worldwide moved from 0.47% to 0.7%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

How did search popularity change for dust extractor brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  2. Estimated monthly branded searches for FEIN worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FEIN’s and Hilti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FEIN

1 branded search term

  • fein tools

Hilti

1 branded search term

  • hilti tools

How the Brand Demand Index is measured

Other head-to-heads among dust extractor brands

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