Festool vs Makita:Which is searched more?
In September 2026, Makita had more branded searches than Festool among dust extractor brands worldwide. Makita had about 1 million branded searches, while Festool had 246,000. Makita made up 25.9% of all dust extractor brand searches we track, and Festool accounted for 6.4%. These are worldwide searches for English-language branded terms.
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Is Festool or Makita more popular in search?
Compare the dust extractor brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Makita, Festool. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | DeWalt | Festool | Nilfisk | Hilti | Metabo | FEIN | Bosch |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 29.6% | 14.2% | 6.3% | 1.9% | 0.47% | 0.14% | 0.17% | 0.04% |
| Nov 2025 | 45.6% | 29.1% | 16.8% | 6.1% | 1.5% | 0.45% | 0.2% | 0.16% | 0.04% |
| Dec 2025 | 48.6% | 25.7% | 17.9% | 5.3% | 1.6% | 0.48% | 0.18% | 0.14% | 0.04% |
| Jan 2026 | 47.4% | 25.5% | 17.4% | 6.4% | 2.3% | 0.58% | 0.17% | 0.17% | 0.05% |
| Feb 2026 | 47.7% | 25.1% | 17.5% | 6.4% | 2.4% | 0.58% | 0.17% | 0.17% | 0.05% |
| Mar 2026 | 44.3% | 28.1% | 16.3% | 7.3% | 2.7% | 0.98% | 0.2% | 0.2% | 0.05% |
| Apr 2026 | 47% | 25.2% | 17.3% | 6.3% | 2.8% | 0.85% | 0.21% | 0.21% | 0.05% |
| May 2026 | 47.1% | 25.6% | 17.3% | 6.3% | 2.3% | 0.85% | 0.21% | 0.21% | 0.04% |
| Jun 2026 | 47.4% | 25.7% | 17.4% | 6.4% | 1.9% | 0.7% | 0.21% | 0.17% | 0.04% |
| Jul 2026 | 52.1% | 23.2% | 15.7% | 5.7% | 2.1% | 0.77% | 0.19% | 0.19% | 0.05% |
| Aug 2026 | 48% | 26% | 17.6% | 5.3% | 1.9% | 0.71% | 0.21% | 0.17% | 0.04% |
| Sep 2026 | 47.3% | 25.9% | 17.4% | 6.4% | 1.9% | 0.7% | 0.21% | 0.17% | 0.05% |
How has the Festool and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of Festool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among dust extractor brands worldwide moved from 6.3% to 6.4%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Makita’s share of searches among dust extractor brands worldwide moved from 29.6% to 25.9%, and its estimated monthly branded searches moved from 1.4M to 1M.
How did search popularity change for dust extractor brands worldwide in September 2026?
2 changes
In September 2026, Festool gained share of searches among dust extractor brands worldwide, from 5.3% to 6.4%.
Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Festool’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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