Brandwave

Festool vs Milwaukee:Which is searched more?

In September 2026, Milwaukee had more branded searches than Festool among dust extractor brands worldwide. Milwaukee had about 1.8 million branded searches, while Festool had 246,000. Milwaukee made up 47.3% of all dust extractor brand searches we track, and Festool accounted for 6.4%. These are worldwide searches for English-language branded terms.

Share of searches among dust extractor brands worldwide in September 2026Is Festool or Milwaukee more popular in search?
Festool6.4%246K searches
vs
Milwaukee47.3%1.8M searches

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Is Festool or Milwaukee more popular in search?

Compare the dust extractor brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Festool and Milwaukee among dust extractor brands worldwide, by month

Share of searches by month for Milwaukee, Festool. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltFestoolNilfiskHiltiMetaboFEINBosch
Oct 202547.2%29.6%14.2%6.3%1.9%0.47%0.14%0.17%0.04%
Nov 202545.6%29.1%16.8%6.1%1.5%0.45%0.2%0.16%0.04%
Dec 202548.6%25.7%17.9%5.3%1.6%0.48%0.18%0.14%0.04%
Jan 202647.4%25.5%17.4%6.4%2.3%0.58%0.17%0.17%0.05%
Feb 202647.7%25.1%17.5%6.4%2.4%0.58%0.17%0.17%0.05%
Mar 202644.3%28.1%16.3%7.3%2.7%0.98%0.2%0.2%0.05%
Apr 202647%25.2%17.3%6.3%2.8%0.85%0.21%0.21%0.05%
May 202647.1%25.6%17.3%6.3%2.3%0.85%0.21%0.21%0.04%
Jun 202647.4%25.7%17.4%6.4%1.9%0.7%0.21%0.17%0.04%
Jul 202652.1%23.2%15.7%5.7%2.1%0.77%0.19%0.19%0.05%
Aug 202648%26%17.6%5.3%1.9%0.71%0.21%0.17%0.04%
Sep 202647.3%25.9%17.4%6.4%1.9%0.7%0.21%0.17%0.05%

How has the Festool and Milwaukee comparison changed over the last 12 months?

3 findings
  • Milwaukee was ahead of Festool in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Festool’s share of searches among dust extractor brands worldwide moved from 6.3% to 6.4%, and its estimated monthly branded searches moved from 301K to 246K.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among dust extractor brands worldwide moved from 47.2% to 47.3%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

How did search popularity change for dust extractor brands worldwide in September 2026?

2 changes
  1. In September 2026, Festool gained share of searches among dust extractor brands worldwide, from 5.3% to 6.4%.

  2. In September 2026, Milwaukee lost share of searches among dust extractor brands worldwide, from 48% to 47.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Festool’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Festool

1 branded search term

  • festool

Milwaukee

1 branded search term

  • milwaukee

How the Brand Demand Index is measured

Other head-to-heads among dust extractor brands

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