Brandwave

How popular isNilfisk in search?

In September 2026, there were an estimated 74K branded searches for Nilfisk worldwide which is down 18.2% over the last 12 months. Nilfisk holds 2% estimated Share of Search among dust extractor brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee48.3%
  2. Makita26.5%
  3. DeWalt17.8%
  4. Bosch4.5%
  5. Nilfisk2%
  6. Hilti0.72%
  7. Metabo0.21%
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Which dust extractor brands compete with Nilfisk?

Nilfisk against dust extractor brands worldwide, by month

Share of Search by month for Milwaukee, Makita, DeWalt, Bosch, Nilfisk. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltBoschNilfiskHiltiMetabo
Oct 202548.3%30.2%14.5%4.4%1.9%0.48%0.14%
Nov 202547%30%17.3%3.6%1.6%0.47%0.21%
Dec 202549.5%26.2%18.2%3.7%1.6%0.49%0.18%
Jan 202648.5%26%17.8%4.5%2.4%0.59%0.17%
Feb 202649.1%25.8%18.1%3.7%2.4%0.6%0.18%
Mar 202645.9%29.1%16.9%4.2%2.8%1%0.2%
Apr 202648.1%25.8%17.7%4.5%2.9%0.87%0.21%
May 202648.2%26.2%17.7%4.5%2.4%0.87%0.21%
Jun 202648.5%26.3%17.8%4.5%2%0.72%0.21%
Jul 202652.8%23.4%15.9%4.9%2.1%0.78%0.19%
Aug 202648%26.1%17.7%5.4%1.9%0.71%0.21%
Sep 202648.3%26.5%17.8%4.5%2%0.72%0.21%
  1. 1.Milwaukee

    48.3%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Makita

    26.5%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.5 points.

  3. 3.DeWalt

    17.8%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Bosch

    4.5%

    Held 4th. 169K estimated branded searches, -17.6% vs prior month. Share -0.9 points.

  5. Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Hilti

    0.72%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Metabo

    0.21%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Nilfisk and its closest rivals

How has branded search demand for Nilfisk changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Nilfisk worldwide fell from 90.5K to 74K.
  • Across the 12 months ending September 2026, Nilfisk’s estimated Share of Search among dust extractor brands worldwide peaked at 2.9% in April 2026 and was lowest at 1.6% in November 2025.

How did search popularity change for dust extractor brands worldwide in September 2026?

  1. In September 2026, Bosch lost estimated Share of Search among dust extractor brands worldwide, from 5.4% to 4.5%.

  2. Estimated monthly branded searches for Metabo worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  3. Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  4. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  5. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  6. Estimated monthly branded searches for Nilfisk worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

Where does Nilfisk compete?

Nilfisk is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dust extractor brands5th of 72%Shown above
Pressure washer brands5th of 62.5%Show ranking
Industrial vacuums5th of 63.3%Show ranking
Pressure washer accessories4th of 64%Show ranking
Pressure washers4th of 64%Show ranking
Snow foam lance brands2nd of 48.6%Show ranking
Floor scrubbers2nd of 69%Show ranking

How is Nilfisk measured?

Brandwave collects information about searches that people make online using Nilfisk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nilfisk

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How the Brand Demand Index is measured

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Is Nilfisk your brand?

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