Brandwave

Advance vs Nilfisk:Which is searched more?

In August 2026, Nilfisk had more branded searches than Advance among floor scrubbers worldwide. Nilfisk was estimated to have 74K branded searches compared to Advance’s 170, and held an 8.2% Share of Search versus Advance’s 0.02%. These are worldwide searches for English-language branded terms.

Share of Search among floor scrubbers worldwide in August 2026Which is more popular in search, Advance or Nilfisk?
Advance0.02%170 searches
vs
Nilfisk8.2%74K searches

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Which is more popular in search, Advance or Nilfisk?

Compare the floor scrubbers companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Advance and Nilfisk among floor scrubbers worldwide, by month

Share of Search by month for Nilfisk, Advance. The figures are in the table below the chart.

View monthly share of search table
MonthNilfiskAdvance
Oct 20259.8%0.02%
Nov 20256.9%0.01%
Dec 20258.2%0.01%
Jan 20269.8%0.02%
Feb 20269.8%0.02%
Mar 20268.2%0.01%
Apr 20268.2%0.01%
May 20268.3%0.01%
Jun 20268.2%0.02%
Jul 20268.2%0.02%
Aug 20268.2%0.02%
Sep 2026——

How has the Advance and Nilfisk comparison changed over the last 12 months?

  • Nilfisk was ahead of Advance in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Advance’s estimated Share of Search among floor scrubbers worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 210 to 170.
  • Across the 11 months ending August 2026, Nilfisk’s estimated Share of Search among floor scrubbers worldwide moved from 9.8% to 8.2%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for floor scrubbers worldwide in August 2026?

  1. Estimated monthly branded searches for Advance worldwide fell 19% over 11 measured months, from 210 to 170 in August 2026.

  2. Estimated monthly branded searches for Nilfisk worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Advance’s and Nilfisk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Advance

1 branded search term

  • advance scrubber

Nilfisk

1 branded search term

  • nilfisk

How the Brand Demand Index is measured

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