How popular isAdvance in search?
In August 2026, there were an estimated 170 branded searches for Advance worldwide which is down 19% over the last 11 months. Advance holds 0.02% estimated Share of Search among floor scrubbers worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which floor scrubbers compete with Advance?
Share of Search by month for Karcher, Nilfisk, Advance. The figures are in the table below the chart.
View monthly share of search table
| Month | Karcher | Nilfisk | Tennant | Advance | Hako | Minuteman |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.5% | 9.8% | 0.59% | 0.02% | <0.01% | <0.01% |
| Nov 2025 | 92.6% | 6.9% | 0.5% | 0.01% | <0.01% | <0.01% |
| Dec 2025 | 91.2% | 8.2% | 0.6% | 0.01% | <0.01% | <0.01% |
| Jan 2026 | 89.5% | 9.8% | 0.59% | 0.02% | <0.01% | <0.01% |
| Feb 2026 | 89.4% | 9.8% | 0.72% | 0.02% | <0.01% | <0.01% |
| Mar 2026 | 91.3% | 8.2% | 0.49% | 0.01% | <0.01% | <0.01% |
| Apr 2026 | 91.3% | 8.2% | 0.4% | 0.01% | <0.01% | <0.01% |
| May 2026 | 91.2% | 8.3% | 0.49% | 0.01% | <0.01% | <0.01% |
| Jun 2026 | 91.2% | 8.2% | 0.6% | 0.02% | <0.01% | <0.01% |
| Jul 2026 | 91.1% | 8.2% | 0.73% | 0.02% | <0.01% | <0.01% |
| Aug 2026 | 91.3% | 8.2% | 0.49% | 0.02% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.3% | 823K | 0% | +0.2 points | |
| 2, held 2nd | 8.2% | 74K | 0% | 0 points | |
| 3, held 3rd | 0.49% | 4.4K | -33.3% | -0.2 points | |
| 4, held 4th | 0.02% | 170 | +21.4% | 0 points | |
| 5, moved from 6th to 5th | <0.01% | 70 | +40% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | <0.01% | 40 | -42.9% | 0 pointsmoved from 5th to 6th |
1.
Karcher91.3%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
Nilfisk
8.2%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share 0 points.
3.Tennant
0.49%
Held 3rd. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.2 points.
4.Advance
0.02%
Held 4th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.
5.Hako
<0.01%
Moved from 6th to 5th. 70 estimated branded searches, +40% vs prior month. Share 0 points.
<0.01%
Moved from 5th to 6th. 40 estimated branded searches, -42.9% vs prior month. Share 0 points.
Compare search popularity between Advance and its closest rivals
How has branded search demand for Advance changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Advance worldwide fell from 210 to 170.
- Across the 11 months ending August 2026, Advance’s estimated Share of Search among floor scrubbers worldwide held steady at 0.02%.
How did search popularity change for floor scrubbers worldwide in August 2026?
5 changes
In August 2026, Hako rose from 6th to 5th among floor scrubbers worldwide.
In August 2026, Minuteman fell from 5th to 6th among floor scrubbers worldwide.
Estimated monthly branded searches for Advance worldwide fell 19% over 11 measured months, from 210 to 170 in August 2026.
Estimated monthly branded searches for Tennant worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.
Estimated monthly branded searches for Nilfisk worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
How is Advance measured?
Brandwave collects information about searches that people make online using Advance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- advance scrubber
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Is Advance your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.