Brandwave

Floor scrubbers:Which brands are most popular in search?

In August 2026, Karcher was the most searched among floor scrubbers worldwide, with an estimated 823K branded searches and 91.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Karcher91.3%
  2. Nilfisk8.2%
  3. Tennant0.49%
  4. Advance0.02%
  5. Hako<0.01%
  6. Minuteman<0.01%

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Share of SearchLeaderboard

Compare the floor scrubbers companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among floor scrubbers worldwide, by month

Share of Search by month for Karcher, Nilfisk. The figures are in the table below the chart.

View monthly share of search table
MonthKarcherNilfiskTennantAdvanceHakoMinuteman
Oct 202589.5%9.8%0.59%0.02%<0.01%<0.01%
Nov 202592.6%6.9%0.5%0.01%<0.01%<0.01%
Dec 202591.2%8.2%0.6%0.01%<0.01%<0.01%
Jan 202689.5%9.8%0.59%0.02%<0.01%<0.01%
Feb 202689.4%9.8%0.72%0.02%<0.01%<0.01%
Mar 202691.3%8.2%0.49%0.01%<0.01%<0.01%
Apr 202691.3%8.2%0.4%0.01%<0.01%<0.01%
May 202691.2%8.3%0.49%0.01%<0.01%<0.01%
Jun 202691.2%8.2%0.6%0.02%<0.01%<0.01%
Jul 202691.1%8.2%0.73%0.02%<0.01%<0.01%
Aug 202691.3%8.2%0.49%0.02%<0.01%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Karcher

    91.3%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Nilfisk

    8.2%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Tennant

    0.49%

    Held 3rd. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

  4. 4.Advance

    0.02%

    Held 4th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.

  5. 5.Hako

    <0.01%

    Moved from 6th to 5th. 70 estimated branded searches, +40% vs prior month. Share 0 points.

  6. 6.Minuteman

    <0.01%

    Moved from 5th to 6th. 40 estimated branded searches, -42.9% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among floor scrubbers worldwide?

In August 2026, Karcher was the most searched among floor scrubbers worldwide, with an estimated 823K branded searches and 91.3% estimated Share of Search within this set. Nilfisk is in 2nd place, 83.1 percentage points behind at 8.2% Share of Search.

Global floor scrubbers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Karcher89.5% → 91.3%92.6%Nov 202589.4%Feb 20261st
Nilfisk9.8% → 8.2%9.8%Oct 20256.9%Nov 20252nd
Tennant0.59% → 0.49%0.73%Jul 20260.4%Apr 20263rd
Advance0.02%0.02%Oct 20250.01%Nov 20254th
Hako<0.01%<0.01%Aug 2026<0.01%Nov 20255th
Minuteman<0.01%<0.01%Jun 2026<0.01%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Karcher’s estimated Share of Search among floor scrubbers worldwide increased from 89.5% to 91.3%.
  • Across the 11 months ending August 2026, Nilfisk’s estimated Share of Search among floor scrubbers worldwide decreased from 9.8% to 8.2%.
  • Across the 11 months ending August 2026, Karcher’s estimated Share of Search among floor scrubbers worldwide peaked at 92.6% in November 2025 and was lowest at 89.4% in February 2026.
  • Across the 11 months ending August 2026, Nilfisk’s estimated Share of Search among floor scrubbers worldwide peaked at 9.8% in October 2025 and was lowest at 6.9% in November 2025.
  • Across the 11 months ending August 2026, Tennant, Advance, Hako and Minuteman held steady: their estimated Share of Search among floor scrubbers worldwide each moved less than 0.5 percentage points.

How did search popularity change for floor scrubbers worldwide in August 2026?

  1. In August 2026, Hako rose from 6th to 5th among floor scrubbers worldwide.

  2. In August 2026, Minuteman fell from 5th to 6th among floor scrubbers worldwide.

  3. Estimated monthly branded searches for Advance worldwide fell 19% over 11 measured months, from 210 to 170 in August 2026.

  4. Estimated monthly branded searches for Tennant worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

  5. Estimated monthly branded searches for Nilfisk worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

How the Brand Demand Index is measured

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