How popular isNilfisk in search?
In August 2026, there were an estimated 74K branded searches for Nilfisk worldwide which is down 18.2% over the last 11 months. Nilfisk holds 8.2% estimated Share of Search among floor scrubbers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which floor scrubbers compete with Nilfisk?
Share of Search by month for Karcher, Nilfisk. The figures are in the table below the chart.
View monthly share of search table
| Month | Karcher | Nilfisk | Tennant | Advance | Hako | Minuteman |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.5% | 9.8% | 0.59% | 0.02% | <0.01% | <0.01% |
| Nov 2025 | 92.6% | 6.9% | 0.5% | 0.01% | <0.01% | <0.01% |
| Dec 2025 | 91.2% | 8.2% | 0.6% | 0.01% | <0.01% | <0.01% |
| Jan 2026 | 89.5% | 9.8% | 0.59% | 0.02% | <0.01% | <0.01% |
| Feb 2026 | 89.4% | 9.8% | 0.72% | 0.02% | <0.01% | <0.01% |
| Mar 2026 | 91.3% | 8.2% | 0.49% | 0.01% | <0.01% | <0.01% |
| Apr 2026 | 91.3% | 8.2% | 0.4% | 0.01% | <0.01% | <0.01% |
| May 2026 | 91.2% | 8.3% | 0.49% | 0.01% | <0.01% | <0.01% |
| Jun 2026 | 91.2% | 8.2% | 0.6% | 0.02% | <0.01% | <0.01% |
| Jul 2026 | 91.1% | 8.2% | 0.73% | 0.02% | <0.01% | <0.01% |
| Aug 2026 | 91.3% | 8.2% | 0.49% | 0.02% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.3% | 823K | 0% | +0.2 points | |
| 2, held 2nd | 8.2% | 74K | 0% | 0 points | |
| 3, held 3rd | 0.49% | 4.4K | -33.3% | -0.2 points | |
| 4, held 4th | 0.02% | 170 | +21.4% | 0 points | |
| 5, moved from 6th to 5th | <0.01% | 70 | +40% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | <0.01% | 40 | -42.9% | 0 pointsmoved from 5th to 6th |
1.
Karcher91.3%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
Nilfisk
8.2%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Tennant
0.49%
Held 3rd. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.2 points.
4.Advance
0.02%
Held 4th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.
5.
Hako<0.01%
Moved from 6th to 5th. 70 estimated branded searches, +40% vs prior month. Share 0 points.
<0.01%
Moved from 5th to 6th. 40 estimated branded searches, -42.9% vs prior month. Share 0 points.
Compare search popularity between Nilfisk and its closest rivals
How has branded search demand for Nilfisk changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nilfisk worldwide fell from 90.5K to 74K.
- Across the 11 months ending August 2026, Nilfisk’s estimated Share of Search among floor scrubbers worldwide decreased from 9.8% to 8.2%.
- Across the 11 months ending August 2026, Nilfisk’s estimated Share of Search among floor scrubbers worldwide peaked at 9.8% in October 2025 and was lowest at 6.9% in November 2025.
How did search popularity change for floor scrubbers worldwide in August 2026?
5 changes
In August 2026, Hako rose from 6th to 5th among floor scrubbers worldwide.
In August 2026, Minuteman fell from 5th to 6th among floor scrubbers worldwide.
Estimated monthly branded searches for Advance worldwide fell 19% over 11 measured months, from 210 to 170 in August 2026.
Estimated monthly branded searches for Tennant worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.
Estimated monthly branded searches for Nilfisk worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
Where does Nilfisk compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Industrial vacuums | 5th of 6 | 3.5% | Show ranking |
| Pressure washer accessories | 4th of 6 | 4.4% | Show ranking |
| Pressure washers | 4th of 6 | 4.4% | Show ranking |
| Pressure washer brands | 4th of 5 | 4.5% | Show ranking |
| Floor scrubbers | 2nd of 6 | 8.2% | Shown above |
How is Nilfisk measured?
Brandwave collects information about searches that people make online using Nilfisk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nilfisk
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Is Nilfisk your brand?
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