Brandwave

How popular isNilfisk in search?

In August 2026, there were an estimated 74K branded searches for Nilfisk worldwide which is down 18.2% over the last 11 months. Nilfisk holds 4.5% estimated Share of Search among pressure washer brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Karcher49.5%
  2. Ryobi33.1%
  3. Bosch12.4%
  4. Nilfisk4.5%
  5. Gerni0.49%
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Which pressure washer brands compete with Nilfisk?

Nilfisk against pressure washer brands worldwide, by month

Share of Search by month for Karcher, Ryobi, Bosch, Nilfisk. The figures are in the table below the chart.

View monthly share of search table
MonthKarcherRyobiBoschNilfiskGerni
Oct 202549%32.8%12.3%5.4%0.48%
Nov 202551.9%34.9%8.9%3.8%0.42%
Dec 202550.5%33.8%10.5%4.5%0.61%
Jan 202650.1%33.5%10.5%5.5%0.49%
Feb 202654.4%29.8%9.3%6%0.54%
Mar 202655.9%30.8%7.8%5%0.37%
Apr 202655.9%30.8%7.8%5%0.37%
May 202651.5%34.6%8.8%4.7%0.42%
Jun 202647.1%38.5%9.7%4.2%0.46%
Jul 202650.6%33.8%10.5%4.6%0.5%
Aug 202649.5%33.1%12.4%4.5%0.49%
Sep 2026—————

  1. 1.Karcher

    49.5%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Ryobi

    33.1%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Bosch

    12.4%

    Held 3rd. 206K estimated branded searches, +21.2% vs prior month. Share +1.9 points.

  4. 4.Nilfisk

    4.5%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Gerni

    0.49%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Nilfisk and its closest rivals

How has branded search demand for Nilfisk changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nilfisk worldwide fell from 90.5K to 74K.
  • Across the 11 months ending August 2026, Nilfisk’s estimated Share of Search among pressure washer brands worldwide decreased from 5.4% to 4.5%.
  • Across the 11 months ending August 2026, Nilfisk’s estimated Share of Search among pressure washer brands worldwide peaked at 6% in February 2026 and was lowest at 3.8% in November 2025.

How did search popularity change for pressure washer brands worldwide in August 2026?

  1. In August 2026, Bosch gained estimated Share of Search among pressure washer brands worldwide, from 10.5% to 12.4%.

  2. In August 2026, Karcher lost estimated Share of Search among pressure washer brands worldwide, from 50.6% to 49.5%.

  3. In August 2026, Ryobi lost estimated Share of Search among pressure washer brands worldwide, from 33.8% to 33.1%.

  4. Estimated monthly branded searches for Nilfisk worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

Where does Nilfisk compete?

Nilfisk is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Industrial vacuums5th of 63.5%Show ranking
Pressure washer accessories4th of 64.4%Show ranking
Pressure washers4th of 64.4%Show ranking
Pressure washer brands4th of 54.5%Shown above
Floor scrubbers2nd of 68.2%Show ranking

How is Nilfisk measured?

Brandwave collects information about searches that people make online using Nilfisk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nilfisk

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How the Brand Demand Index is measured

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