Brandwave

How popular isSimpson?

In September 2026, people searched for Simpson by name about 14,800 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.55% of all global pressure washer brand searches, placing Simpson seventh out of 11 brands. When we asked both ChatGPT and Google AI Overviews about pressure washer brands, Simpson appeared in four of the five answers and was the third most recommended of the 11.

Search and AI answers in September 2026

Simpson is the seventh most searched of 11 competitors and the third most recommended in AI answers.

  1. StihlShare of searches 32.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. RyobiShare of searches 28%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. KarcherShare of searches 27.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. WestinghouseShare of searches 4.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. SimpsonShare of searches 0.55%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

+6 more

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Top pressure washer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Simpson was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Simpson is the third most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryobi1st
  2. Karcher2nd
  3. Simpson3rd
  4. Greenworks4th
  5. Westinghouse5th
  6. Sun Joe6th
  7. Stihl–
  8. Nilfisk–
  9. Gerni–
  10. Kranzle–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Karcher4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Simpson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westinghouse3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Greenworks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sun Joe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nilfisk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gerni0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kranzle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about pressure washer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pressure washer brands compete with Simpson?

Simpson against pressure washer brands worldwide, by month

Share of searches by month for Stihl, Ryobi, Karcher, Westinghouse, Greenworks, Nilfisk, Simpson. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlRyobiKarcherWestinghouseGreenworksNilfiskSimpsonGerniSun JoeKranzleBosch
Oct 202531.2%25.5%31.2%4.7%2.6%3.2%0.63%0.28%0.28%0.28%0.15%
Nov 202528.1%29.9%32.3%4.1%2.2%2.2%0.36%0.24%0.24%0.24%0.13%
Dec 202530.2%28.5%31%3.8%2.6%2.6%0.34%0.34%0.23%0.28%0.15%
Jan 202630.4%26.5%31.9%3.9%2.6%3.2%0.43%0.29%0.23%0.35%0.16%
Feb 202631.8%23%33.9%4.1%2.2%3.4%0.55%0.3%0.24%0.37%0.16%
Mar 202628.1%23.9%38%2.9%2.4%2.9%0.73%0.22%0.32%0.32%0.12%
Apr 202627.8%25.1%36.6%2.9%2.9%2.9%0.72%0.21%0.39%0.32%0.12%
May 202629.3%27.4%32%3.1%3.8%2.5%0.76%0.23%0.42%0.34%0.12%
Jun 202631%30.1%27.8%3.3%4%2.2%0.66%0.24%0.36%0.24%0.11%
Jul 202628.9%27.9%31.5%3.7%3.7%2.5%0.61%0.27%0.41%0.27%0.12%
Aug 202629.1%28.1%31.1%3.7%3.7%2.5%0.62%0.28%0.41%0.28%0.12%
Sep 202632.2%28%27.9%4.1%3.4%2.8%0.55%0.37%0.37%0.3%0.13%

  1. 1.Stihl

    32.2%

    Moved from 2nd to 1st. 864K estimated branded searches, +0.86% vs prior month. Share +3.1 points.

  2. 2.Ryobi

    28%

    Moved from 3rd to 2nd. 751K estimated branded searches, -9% vs prior month. Share -0.1 points.

  3. 3.Karcher

    27.9%

    Moved from 1st to 3rd. 747K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  4. 4.Westinghouse

    4.1%

    Moved from 5th to 4th. 110K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Greenworks

    3.4%

    Moved from 4th to 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

  6. 6.Nilfisk

    2.8%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Simpson

    0.55%

    Held 7th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  8. 8.Gerni

    0.37%

    Moved from 9th to 8th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  9. 9.Sun Joe

    0.37%

    Moved from 8th to 9th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

  10. 10.Kranzle

    0.3%

    Held 10th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Bosch

    0.13%

    Held 11th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Simpson and its closest rivals

Every comparison with Simpson

15 comparisons

How has branded search demand for Simpson changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Simpson worldwide fell from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Simpson’s share of searches among pressure washer brands worldwide held steady, from 0.63% to 0.55%.

How did search popularity change for pressure washer brands worldwide in September 2026?

6 changes

  1. In September 2026, Stihl overtook Karcher to become the leader among pressure washer brands worldwide, with 32.2% of the searches.

  2. In September 2026, Karcher lost share of searches among pressure washer brands worldwide, from 31.1% to 27.9%.

  3. Westinghouse’s share of searches among pressure washer brands worldwide has gained ground for 3 months in a row, from 3.3% to 4.1% in September 2026.

  4. Nilfisk’s share of searches among pressure washer brands worldwide has gained ground for 3 months in a row, from 2.2% to 2.8% in September 2026.

  5. In September 2026, Gerni rose from 9th to 8th among pressure washer brands worldwide.

  6. In September 2026, Ryobi rose from 3rd to 2nd among pressure washer brands worldwide.

How are Simpson’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Simpson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • simpson pressure washer

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How the Brand Demand Index is measured

Where does Simpson compete?

Simpson is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power washer brands8th of 90.32%Show ranking
Pressure washer brands7th of 110.55%Shown above
Creator with pink hair and a pink jacket

Is Simpson your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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