Brandwave

DeWalt vs Simpson:Which is more popular?

In September 2026, DeWalt had more branded searches than Simpson among power washer brands worldwide. DeWalt had about 673,000 branded searches, while Simpson had 14,800. DeWalt made up 14.6% of all power washer brand searches we track, and Simpson accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about power washer brands, Simpson appeared in four of the five answers and DeWalt in two. Simpson was mentioned before DeWalt in every answer.

Among power washer brands worldwide in September 2026

Who do people search for more?

DeWalt, about 45 searches for every 1 for Simpson

DeWalt 673K searchesSimpson 14.8K searches

Who does AI mention more?

Simpson, mentioned in 4 of 5 answers, DeWalt in 2

Simpson in 4 of 5DeWalt in 2 of 5

Who does AI recommend more?

Simpson, named ahead of DeWalt in every answer

Simpson first in 3DeWalt never first

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Top power washer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Simpson was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DeWalt was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Simpson was listed before DeWalt in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simpson1st
  2. Ryobi2nd
  3. Karcher3rd
  4. Greenworks4th
  5. DeWalt5th
  6. Milwaukee–
  7. Craftsman–
  8. Honda Power Equipment–
  9. Generac–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Simpson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Greenworks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karcher2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda Power Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Generac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power washer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DeWalt or Simpson more popular in search?

This chart shows how often people search Google for DeWalt and Simpson by name. Each line represents a brand's share of searches for all nine power washer brands we track, month by month, from English-language searches worldwide.

DeWalt and Simpson among power washer brands worldwide, by month

Share of searches by month for DeWalt, Simpson. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeRyobiKarcherDeWaltCraftsmanHonda Power EquipmentGreenworksSimpsonGenerac
Oct 202544.5%15.5%17.8%13.4%4.9%2.1%1.5%0.36%0.04%
Nov 202539.8%18.5%19.1%14.6%4.4%1.9%1.3%0.22%0.02%
Dec 202542%16.1%16.8%15.4%5.6%2.3%1.4%0.19%0.01%
Jan 202638.6%16.4%18.9%14.2%6.4%3.6%1.6%0.26%0.02%
Feb 202639.2%13.9%19.6%14.4%7.9%3.3%1.3%0.32%0.02%
Mar 202632.5%17.2%25.2%12%8%3%1.6%0.48%0.03%
Apr 202632.3%19.1%24.5%11.9%6.5%3.2%1.9%0.48%0.05%
May 202633.5%20.3%20.8%12.3%6.7%3.3%2.5%0.5%0.08%
Jun 202635%21.4%17.8%12.9%7%2.8%2.6%0.42%0.08%
Jul 202637.7%18.9%19.2%11.3%7.6%2.5%2.3%0.37%0.06%
Aug 202637%18.2%18.5%13.6%7.4%2.6%2.2%0.37%0.05%
Sep 202639.8%17.9%16.2%14.6%6.5%2.5%2%0.32%0.04%

How has the DeWalt and Simpson comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Simpson in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among power washer brands worldwide moved from 13.4% to 14.6%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Simpson’s share of searches among power washer brands worldwide moved from 0.36% to 0.32%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

How did search popularity change for power washer brands worldwide in September 2026?

2 changes
  1. In September 2026, DeWalt gained share of searches among power washer brands worldwide, from 13.6% to 14.6%.

  2. Estimated monthly branded searches for Simpson worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Simpson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Simpson

1 branded search term

  • simpson pressure washer

How the Brand Demand Index is measured

Other head-to-heads among power washer brands

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