Brandwave

How popular isCraftsman?

In September 2026, people searched for Craftsman by name about 424,000 times worldwide, a 15.5% increase from the previous year. These searches made up 4% of all global pressure washer brand searches, placing Craftsman seventh out of 15 brands. When we asked both ChatGPT and Google AI Overviews about pressure washer brands, Craftsman did not appear in any of the answers.

Search and AI answers in September 2026

Craftsman is the seventh most searched of 15 competitors and not listed in any AI answer.

  1. RyobiShare of searches 26%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. KarcherShare of searches 20.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. DeWaltShare of searches 10%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. GreenworksShare of searches 7.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. CraftsmanShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+10 more

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Top pressure washer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Craftsman did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryobi1st
  2. Karcher2nd
  3. Simpson3rd
  4. Greenworks4th
  5. Westinghouse5th
  6. DeWalt6th
  7. Sun Joe7th
  8. Honda Power Equipment–
  9. Milwaukee–
  10. Craftsman–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Karcher4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Simpson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westinghouse3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sun Joe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda Power Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about pressure washer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pressure washer brands compete with Craftsman?

Craftsman against pressure washer brands worldwide, by month

Share of searches by month for Ryobi, Karcher, DeWalt, Greenworks, Honda Power Equipment, Milwaukee, Craftsman, Stihl, Bosch, Simpson, Sun Joe, Westinghouse, Gerni. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiKarcherDeWaltGreenworksHonda Power EquipmentMilwaukeeCraftsmanStihlBoschSimpsonSun JoeWestinghouseGerniKranzleNilfisk
Oct 202525.9%20.7%8.4%7.5%5.8%3.7%3.9%3.9%3.2%4.5%4.5%2%2%2%2.2%
Nov 202525.1%25%8.5%5.1%5.4%3.6%3.6%4.6%3.7%3.6%3.2%1.9%2.4%2.4%2.1%
Dec 202525.7%26.4%8.5%5%4.6%3.7%2.6%3.9%3.9%3%2.8%2%3%2.5%2.2%
Jan 202622.8%27.4%7.3%5.2%5.4%3.2%2.7%4.1%4.1%3.9%3.8%1.8%2.6%3.2%2.3%
Feb 202620%28.8%7.7%7%5.7%3.4%2.5%4.3%4.3%4.2%2.3%1.9%2.3%2.8%2.9%
Mar 202619.4%33.7%6.6%6.9%5.1%2.8%2.5%4.3%3.5%4.2%2.7%2.3%1.3%1.9%2.9%
Apr 202625.7%24.9%7.2%6.3%4.5%3%2.8%3.8%3.1%3.7%3%6.8%1.1%1.7%2.5%
May 202623.9%22.3%9.4%8.2%5.5%4%3.6%4%2.7%4%3.9%3.3%1.2%1.8%2.2%
Jun 202627.1%21%9%8.1%5.2%3.8%3.7%3.9%2.6%3.8%3.9%3.8%1.4%1.4%1.4%
Jul 202625.6%23.9%8.5%7.4%4.9%3.6%3.5%3.7%3%3.6%3.7%3.6%1.6%1.6%1.7%
Aug 202626.9%21.3%9.2%6.7%4.7%3.9%3.5%4%4%3.9%3.2%3.9%1.7%1.7%1.5%
Sep 202626%20.2%10%7.5%5%4.4%4%3.8%3.7%3.6%3%2.9%2.4%2%1.4%

  1. 1.Ryobi

    26%

    Held 1st. 107K estimated branded searches, -15.2% vs prior month. Share -0.8 points.

  2. 2.Karcher

    20.2%

    Held 2nd. 83K estimated branded searches, -17% vs prior month. Share -1.1 points.

  3. 3.DeWalt

    10%

    Held 3rd. 41.2K estimated branded searches, -4.2% vs prior month. Share +0.9 points.

  4. 4.Greenworks

    7.5%

    Held 4th. 30.7K estimated branded searches, -2.5% vs prior month. Share +0.8 points.

  5. 5.Honda Power Equipment

    5%

    Held 5th. 20.5K estimated branded searches, -8.1% vs prior month. Share +0.2 points.

  6. 6.Milwaukee

    4.4%

    Moved from 8th to 6th. 18.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.Craftsman

    4%

    Moved from 11th to 7th. 16.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  8. 8.Stihl

    3.8%

    Moved from 6th to 8th. 15.5K estimated branded searches, -17.5% vs prior month. Share -0.2 points.

  9. 9.Bosch

    3.7%

    Moved from 7th to 9th. 15.4K estimated branded searches, -17.7% vs prior month. Share -0.2 points.

  10. 10.Simpson

    3.6%

    Moved from 9th to 10th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  11. 11.Sun Joe

    3%

    Moved from 12th to 11th. 12.3K estimated branded searches, -18% vs prior month. Share -0.2 points.

  12. 12.Westinghouse

    2.9%

    Moved from 10th to 12th. 12.1K estimated branded searches, -33.1% vs prior month. Share -0.9 points.

  13. 13.Gerni

    2.4%

    Held 13th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  14. 14.Kranzle

    2%

    Held 14th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  15. 15.Nilfisk

    1.4%

    Held 15th. 5.8K estimated branded searches, -17.2% vs prior month. Share -0.1 points.

Craftsman, Ryobi and 9 other brands sell other things too, so only their searches that name this product count here, like “craftsman power washer”.

Compare popularity between Craftsman and its closest rivals

Every comparison with Craftsman

123 comparisons

How has branded search demand for Craftsman changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Craftsman worldwide rose from 367K to 424K.
  • Across the 12 months ending September 2026, Craftsman’s share of searches among pressure washer brands worldwide peaked at 4% in September 2026 and was lowest at 2.5% in February 2026.
  • Across the 12 months ending September 2026, Craftsman rose from 8th to 7th among pressure washer brands worldwide.

How did search popularity change for pressure washer brands worldwide in September 2026?

6 changes

  1. In September 2026, Milwaukee overtook Stihl and Bosch to rank 6th among pressure washer brands worldwide, with 4.4% of the searches.

  2. In September 2026, Craftsman overtook Stihl and 3 others to rank 7th among pressure washer brands worldwide, with 4% of the searches.

  3. In September 2026, DeWalt gained share of searches among pressure washer brands worldwide, from 9.2% to 10%.

  4. In September 2026, Greenworks gained share of searches among pressure washer brands worldwide, from 6.7% to 7.5%.

  5. In September 2026, Gerni gained share of searches among pressure washer brands worldwide, from 1.7% to 2.4%.

  6. In September 2026, Karcher lost share of searches among pressure washer brands worldwide, from 21.3% to 20.2%.

How are Craftsman’s branded searches counted?

76 search terms

Brandwave collects information about searches that people make online using Craftsman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • craftsman
  • craftsman air nailer
  • craftsman aviation snips
  • craftsman backpack sprayer
  • craftsman belt sander
  • craftsman bench vise
  • craftsman bolt cutter
  • craftsman bolt cutters
  • craftsman brush cutter
  • craftsman cordless screwdriver
  • craftsman crowbar
  • craftsman dead blow hammer
  • craftsman detail sander
  • craftsman edger
  • craftsman electric screwdriver
  • craftsman garage door opener
  • craftsman gear puller
  • craftsman grinder stand
  • craftsman hand plane
  • craftsman hand planer
  • craftsman hand sander
  • craftsman hand tools
  • craftsman impact driver
  • craftsman impact gun
  • craftsman impact wrench
  • craftsman jack plane
  • craftsman jack stand
  • craftsman jack stands
  • craftsman jointer planer
  • craftsman laser level
  • craftsman lathe
  • craftsman lawn edger
  • craftsman lawn tractor
  • craftsman led work light
  • craftsman mallet
  • craftsman metal lathe
  • craftsman mini lathe
  • craftsman nail gun
  • craftsman oscillating sander
  • craftsman pancake compressor

1–40 of 76

Do you work for Craftsman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Craftsman compete?

Craftsman is ranked in 44 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hand tool brands13th of 130.21%Show ranking
Pressure washer brands7th of 154%Shown above
Lawn tractor brands4th of 59.8%Show ranking
Garage door opener brands4th of 76.1%Show ranking
Wood chipper brands5th of 70.37%Show ranking
Tool bag brands9th of 111.3%Show ranking
Air compressor brands14th of 150.5%Show ranking
Air nailer brands10th of 111.9%Show ranking
Impact driver brands5th of 62.9%Show ranking
Reciprocating saw brands6th of 102.7%Show ranking
Tool chest brands6th of 97.4%Show ranking
Impact wrench brands7th of 82.5%Show ranking
Laser level brands8th of 81.5%Show ranking
Gear puller brands6th of 60.05%Show ranking
Toolbox brands6th of 127.4%Show ranking
Torque wrench brands4th of 87.5%Show ranking
Lawn edger brands7th of 116%Show ranking
Router table brands5th of 104.6%Show ranking
Hand planer brands10th of 100.76%Show ranking
Rear tine tiller brands5th of 61.2%Show ranking
Socket set brands1st of 630.4%Show ranking
Brush cutter brands7th of 81.6%Show ranking
Cordless screwdriver brands6th of 74.4%Show ranking
Backpack sprayer brands9th of 113.6%Show ranking
Grinder stand brands5th of 50.19%Show ranking
Tin snips brands10th of 132.5%Show ranking
Belt sander brands6th of 87.3%Show ranking
LED work light brands6th of 64.5%Show ranking
Jack plane brands5th of 62%Show ranking
Metal lathe brands5th of 63.9%Show ranking
Wire cutters brands5th of 82%Show ranking
Magnetic socket rail brands2nd of 88.9%Show ranking
Bench vise brands3rd of 87.5%Show ranking
Reel mower brands6th of 75.3%Show ranking
Hand sander brands7th of 75.6%Show ranking
Workbench light brands4th of 73%Show ranking
Jack stands brands4th of 814.4%Show ranking
Bolt cutters brands6th of 75.3%Show ranking
Power screwdriver brands6th of 74.4%Show ranking
Pry bar brands4th of 616.2%Show ranking
Jointer planer brands2nd of 412.4%Show ranking
Dead blow hammer brands5th of 63.8%Show ranking
Rubber mallet brands5th of 69.3%Show ranking
Oscillating sander brands5th of 74.7%Show ranking
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