Beta vs Craftsman:Which is more popular?
In September 2026, Craftsman had more branded searches than Beta among tool chest brands worldwide. Craftsman had about 301,000 branded searches, while Beta had 12,100. Craftsman made up 9.6% of all tool chest brand searches we track, and Beta accounted for 0.38%. When we asked ChatGPT and Google AI Overviews about tool chest brands, Craftsman appeared in three of the five answers and Beta in none.
Who do people search for more?
Craftsman, about 25 searches for every 1 for Beta
Who does AI mention more?
Craftsman, mentioned in 3 of 5 answers, Beta in 0
Who does AI recommend more?
Craftsman, the only one of the two named
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Top tool chest brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Craftsman was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Beta did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Husky4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Craftsman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Snap-on3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- U.S. General3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Kennedy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tool chest brands
5 answers
Asked ChatGPT
“Which tool chest brand should I buy?”
Asked ChatGPT
“What are the best tool chest brands?”
Asked ChatGPT
“What's the best tool chest brand for garage storage?”
Searched Google, AI Overview
“tool chest for garage”
Searched Google, AI Overview
“rolling tool chest”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Beta or Craftsman more popular in search?
This chart shows how often people search Google for Beta and Craftsman by name. Each line represents a brand's share of searches for all nine tool chest brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Craftsman, Beta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | DeWalt | Craftsman | Snap-on | U.S. General | Beta | Husky | Stanley | Kennedy |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.6% | 19.1% | 7% | 8.5% | 0.77% | 0.34% | 0.51% | 0.09% | 0.05% |
| Nov 2025 | 60% | 22% | 6.6% | 9.9% | 0.48% | 0.32% | 0.59% | 0.1% | 0.05% |
| Dec 2025 | 60.2% | 22.1% | 8.1% | 8.1% | 0.49% | 0.27% | 0.6% | 0.11% | 0.03% |
| Jan 2026 | 57.9% | 21.3% | 9.5% | 9.5% | 0.7% | 0.38% | 0.57% | 0.1% | 0.05% |
| Feb 2026 | 56.8% | 20.9% | 11.4% | 9.3% | 0.56% | 0.38% | 0.46% | 0.09% | 0.05% |
| Mar 2026 | 55.3% | 20.3% | 13.6% | 9.1% | 0.67% | 0.37% | 0.55% | 0.1% | 0.05% |
| Apr 2026 | 56.7% | 20.8% | 11.4% | 9.3% | 0.84% | 0.31% | 0.46% | 0.08% | 0.05% |
| May 2026 | 56.8% | 20.9% | 11.4% | 9.3% | 0.46% | 0.56% | 0.46% | 0.08% | 0.05% |
| Jun 2026 | 57.9% | 21.3% | 11.6% | 7.8% | 0.47% | 0.31% | 0.47% | 0.09% | 0.04% |
| Jul 2026 | 60.2% | 18.1% | 12.1% | 8.1% | 0.49% | 0.33% | 0.49% | 0.08% | 0.05% |
| Aug 2026 | 56.9% | 20.9% | 11.4% | 9.4% | 0.46% | 0.31% | 0.46% | 0.16% | 0.05% |
| Sep 2026 | 58.1% | 21.4% | 9.6% | 9.6% | 0.47% | 0.38% | 0.38% | 0.1% | 0.05% |
How has the Beta and Craftsman comparison changed over the last 12 months?
3 findings
- Craftsman was ahead of Beta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beta’s share of searches among tool chest brands worldwide moved from 0.34% to 0.38%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Craftsman’s share of searches among tool chest brands worldwide moved from 7% to 9.6%, and its estimated monthly branded searches moved from 246K to 301K.
How did search popularity change for tool chest brands worldwide in September 2026?
2 changes
In September 2026, Craftsman lost share of searches among tool chest brands worldwide, from 11.4% to 9.6%.
In September 2026, Beta rose from 7th to 6th among tool chest brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Beta’s and Craftsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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