Brandwave

How popular isCraftsman in search?

In September 2026, there were an estimated 301K branded searches for Craftsman worldwide which is up 22.4% over the last 12 months. Craftsman holds 8.7% estimated Share of Search among rubber mallet brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee52.8%
  2. DeWalt19.4%
  3. Stanley19%
  4. Craftsman8.7%
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Which rubber mallet brands compete with Craftsman?

Craftsman against rubber mallet brands worldwide, by month

Share of Search by month for Milwaukee, DeWalt, Stanley, Craftsman. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeDeWaltStanleyCraftsman
Oct 202560.6%18.2%14.5%6.7%
Nov 202557.5%21.1%15.1%6.3%
Dec 202556.2%20.6%15.6%7.5%
Jan 202655.4%20.4%15.2%9.1%
Feb 202655.8%20.5%12.5%11.2%
Mar 202653.4%19.7%13.8%13.1%
Apr 202654.1%19.9%15.1%10.9%
May 202653.5%19.7%16%10.8%
Jun 202652.4%19.3%17.8%10.5%
Jul 202653.6%16.1%19.6%10.8%
Aug 202648.5%17.8%24%9.7%
Sep 202652.8%19.4%19%8.7%

  1. 1.Milwaukee

    52.8%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +4.4 points.

  2. 2.DeWalt

    19.4%

    Moved from 3rd to 2nd. 673K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Stanley

    19%

    Moved from 2nd to 3rd. 659K estimated branded searches, -27.3% vs prior month. Share -5 points.

  4. 4.Craftsman

    8.7%

    Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

Compare search popularity between Craftsman and its closest rivals

Every comparison with Craftsman

How has branded search demand for Craftsman changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Craftsman worldwide rose from 246K to 301K.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among rubber mallet brands worldwide increased from 6.7% to 8.7%.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among rubber mallet brands worldwide peaked at 13.1% in March 2026 and was lowest at 6.3% in November 2025.

How did search popularity change for rubber mallet brands worldwide in September 2026?

  1. In September 2026, DeWalt overtook Stanley to rank 2nd among rubber mallet brands worldwide, with 19.4% estimated Share of Search.

  2. In September 2026, Milwaukee gained estimated Share of Search among rubber mallet brands worldwide, from 48.5% to 52.8%.

  3. In September 2026, Stanley lost estimated Share of Search among rubber mallet brands worldwide, from 24% to 19%.

  4. In September 2026, Craftsman lost estimated Share of Search among rubber mallet brands worldwide, from 9.7% to 8.7%.

Where does Craftsman compete?

Craftsman is ranked in 43 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Power washer brands5th of 86.2%Show ranking
Tool bag brands5th of 86.6%Show ranking
Cordless screwdriver brands4th of 77.2%Show ranking
Impact wrench brands4th of 77.2%Show ranking
Laser level brands4th of 77.5%Show ranking
Air nailer brands4th of 87.5%Show ranking
Power screwdriver brands4th of 58%Show ranking
LED work light brands4th of 58.3%Show ranking
Rubber mallet brands4th of 48.7%Shown above
Backpack sprayer brands4th of 68.8%Show ranking
Aviation snips brands3rd of 89.5%Show ranking
Impact driver brands3rd of 59.8%Show ranking
Rolling tool box brands3rd of 710.3%Show ranking
Dead blow hammer brands3rd of 610.5%Show ranking
Hand sander brands3rd of 611.5%Show ranking
Wire cutters brands2nd of 612.2%Show ranking
Lawn tractor brands3rd of 412.4%Show ranking
Lawn edger brands3rd of 612.5%Show ranking
Reel mower brands3rd of 612.6%Show ranking
Hand planer brands3rd of 512.7%Show ranking
Router table brands3rd of 815.6%Show ranking
Workbench light brands3rd of 416.8%Show ranking
Reciprocating saw brands2nd of 617.7%Show ranking
Belt sander brands2nd of 618.3%Show ranking
Wood chipper brands2nd of 520.4%Show ranking
Rear tine tiller brands2nd of 321%Show ranking
Brush cutter brands2nd of 524.1%Show ranking
Bolt cutters brands2nd of 524.3%Show ranking
Oscillating sander brands2nd of 625%Show ranking
Pry bar brands2nd of 525%Show ranking
Tin snips brands2nd of 525.3%Show ranking
Torque wrench brands2nd of 429.1%Show ranking
Grinder stand brands2nd of 529.2%Show ranking
Pancake compressor brands2nd of 329.7%Show ranking
Jack plane brands2nd of 331.2%Show ranking
Magnetic socket rail brands1st of 563.9%Show ranking
Jack stands brands1st of 366.9%Show ranking
Garage door opener brands1st of 567.5%Show ranking
Metal lathe brands1st of 574.2%Show ranking
Gear puller brands1st of 383.5%Show ranking
Bench vise brands1st of 584.2%Show ranking
Tap wrench brands1st of 584.3%Show ranking
Jointer planer brands1st of 388.7%Show ranking

How is Craftsman measured?

Brandwave collects information about searches that people make online using Craftsman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • craftsman

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How the Brand Demand Index is measured

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