Brandwave

Craftsman vs YARDMAX:Which is more popular?

In September 2026, Craftsman had more branded searches than YARDMAX among rear tine tiller brands worldwide. Craftsman had about 301,000 branded searches, while YARDMAX had 2,900. Craftsman made up 22.4% of all rear tine tiller brand searches we track, and YARDMAX accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about rear tine tiller brands, YARDMAX appeared in two of the five answers and Craftsman in one. YARDMAX was mentioned before Craftsman in two out of three answers that named either.

Among rear tine tiller brands worldwide in September 2026

Who do people search for more?

Craftsman, about 104 searches for every 1 for YARDMAX

Craftsman 301K searchesYARDMAX 2.9K searches

Who does AI mention more?

YARDMAX, mentioned in 2 of 5 answers, Craftsman in 1

YARDMAX in 2 of 5Craftsman in 1 of 5

Who does AI recommend more?

YARDMAX, named ahead of Craftsman in 2 of 3 answers

YARDMAX first in 2Craftsman first in 1

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Top rear tine tiller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YARDMAX was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Craftsman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. YARDMAX was listed before Craftsman in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Troy-Bilt1st
  2. DR Power2nd
  3. BCS3rd
  4. YARDMAX4th
  5. Husqvarna5th
  6. Craftsman6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Troy-Bilt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DR Power4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BCS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YARDMAX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about rear tine tiller brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Craftsman or YARDMAX more popular in search?

This chart shows how often people search Google for Craftsman and YARDMAX by name. Each line represents a brand's share of searches for all six rear tine tiller brands we track, month by month, from English-language searches worldwide.

Craftsman and YARDMAX among rear tine tiller brands worldwide, by month

Share of searches by month for Craftsman, YARDMAX. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaCraftsmanTroy-BiltDR PowerYARDMAXBCS
Oct 202581.2%16.4%1.5%0.81%0.13%0.06%
Nov 202578.1%19.2%1.7%0.77%0.19%0.06%
Dec 202571.6%26.2%1.3%0.7%0.21%0.06%
Jan 202674.9%22.6%1.7%0.61%0.18%0.07%
Feb 202671.6%26.3%1.3%0.58%0.14%0.07%
Mar 202671%26.2%1.9%0.58%0.17%0.09%
Apr 202677.9%19.1%2.1%0.51%0.23%0.1%
May 202677.9%19.1%2.1%0.63%0.19%0.1%
Jun 202674.1%22.4%2.5%0.74%0.22%0.08%
Jul 202670.6%26%2.3%0.7%0.25%0.07%
Aug 202670.7%26%2.3%0.7%0.2%0.06%
Sep 202674.5%22.4%2%0.74%0.22%0.05%

How has the Craftsman and YARDMAX comparison changed over the last 12 months?

3 findings
  • Craftsman was ahead of YARDMAX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Craftsman’s share of searches among rear tine tiller brands worldwide moved from 16.4% to 22.4%, and its estimated monthly branded searches moved from 246K to 301K.
  • Across the 12 months ending September 2026, YARDMAX’s share of searches among rear tine tiller brands worldwide moved from 0.13% to 0.22%, and its estimated monthly branded searches moved from 1.9K to 2.9K.

How did search popularity change for rear tine tiller brands worldwide in September 2026?

2 changes
  1. In September 2026, Craftsman lost share of searches among rear tine tiller brands worldwide, from 26% to 22.4%.

  2. Estimated monthly branded searches for YARDMAX worldwide rose 52.6% over 12 measured months, from 1.9K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Craftsman’s and YARDMAX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Craftsman

1 branded search term

  • craftsman

YARDMAX

1 branded search term

  • yardmax

How the Brand Demand Index is measured

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