Brandwave

Craftsman vs HTC:Which is more popular?

In September 2026, Craftsman had more branded searches than HTC among grinder stand brands worldwide. Craftsman had about 301,000 branded searches, while HTC had 90. Craftsman made up 29.1% of all grinder stand brand searches we track, and HTC accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about grinder stand brands, HTC appeared in three of the five answers and Craftsman in none.

Among grinder stand brands worldwide in September 2026

Who do people search for more?

Craftsman, about 3344 searches for every 1 for HTC

Craftsman 301K searchesHTC 90 searches

Who does AI mention more?

HTC, mentioned in 3 of 5 answers, Craftsman in 0

HTC in 3 of 5Craftsman in 0 of 5

Who does AI recommend more?

HTC, the only one of the two named

HTC first in 3Craftsman never named

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Top grinder stand brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HTC was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Craftsman did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jet1st
  2. HTC2nd
  3. WEN3rd
  4. Grizzly4th
  5. DeWalt–
  6. Craftsman–
  7. Kincrome–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WEN4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grizzly3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jet3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HTC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kincrome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grinder stand brands

5 answers
  • Asked ChatGPT

    “Which grinder stand brand should I buy?”

    1. 1HTC
    2. 2Jet
    3. 3WEN
  • Asked ChatGPT

    “What are the best grinder stand brands?”

    1. 1Jet
    2. 2HTC
    3. 3WEN
    4. 4Grizzly
  • Asked ChatGPT

    “What's the best grinder stand brand for a workshop?”

    1. 1Jet
    2. 2HTC
    3. 3WEN
  • Searched Google, AI Overview

    “bench grinder stand”

    1. 1WEN
    2. 2Grizzly
  • Searched Google, AI Overview

    “heavy duty grinder stand”

    1. 1Grizzly

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Craftsman or HTC more popular in search?

This chart shows how often people search Google for Craftsman and HTC by name. Each line represents a brand's share of searches for all seven grinder stand brands we track, month by month, from English-language searches worldwide.

Craftsman and HTC among grinder stand brands worldwide, by month

Share of searches by month for Craftsman, HTC. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltCraftsmanGrizzlyKincromeJetWENHTC
Oct 202568.7%25.1%3.4%1.5%0.83%0.45%0.01%
Nov 202572.6%21.7%2.9%1.6%0.71%0.48%<0.01%
Dec 202569.1%25.3%3.4%1.2%0.55%0.45%<0.01%
Jan 202664.5%28.9%3.9%1.4%0.78%0.52%0.01%
Feb 202661.2%33.5%3%1.3%0.6%0.33%0.01%
Mar 202656.6%37.9%3.4%1.2%0.56%0.3%0.01%
Apr 202660.8%33.3%3.7%1.3%0.6%0.33%<0.01%
May 202660.9%33.3%3.7%1.3%0.49%0.33%<0.01%
Jun 202661.3%33.5%3%1.3%0.49%0.26%0.01%
Jul 202656.5%37.8%3.4%1.5%0.55%0.3%<0.01%
Aug 202660.9%33.3%3%1.6%0.9%0.26%0.01%
Sep 202665.1%29.1%3.2%1.8%0.52%0.28%<0.01%

How has the Craftsman and HTC comparison changed over the last 12 months?

3 findings
  • Craftsman was ahead of HTC in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Craftsman’s share of searches among grinder stand brands worldwide moved from 25.1% to 29.1%, and its estimated monthly branded searches moved from 246K to 301K.
  • Across the 12 months ending September 2026, HTC’s share of searches among grinder stand brands worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 110 to 90.

How did search popularity change for grinder stand brands worldwide in September 2026?

2 changes
  1. In September 2026, Craftsman lost share of searches among grinder stand brands worldwide, from 33.3% to 29.1%.

  2. Estimated monthly branded searches for HTC worldwide fell 18.2% over 12 measured months, from 110 to 90 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Craftsman’s and HTC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Craftsman

1 branded search term

  • craftsman

HTC

1 branded search term

  • htc mobile base

How the Brand Demand Index is measured

Other head-to-heads among grinder stand brands

Creator with pink hair and a pink jacket

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