Craftsman vs Malco:Which is more popular?
In September 2026, Craftsman had more branded searches than Malco among aviation snips brands worldwide. Craftsman had about 301,000 branded searches, while Malco had 4,900. Craftsman made up 9% of all aviation snips brand searches we track, and Malco accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about aviation snips brands, Malco appeared in three of the five answers and Craftsman in none.
Who do people search for more?
Craftsman, about 61 searches for every 1 for Malco
Who does AI mention more?
Malco, mentioned in 3 of 5 answers, Craftsman in 0
Who does AI recommend more?
Malco, the only one of the two named
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Top aviation snips brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Malco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Craftsman did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wiss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Midwest Snips4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Klein Tools3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Malco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Knipex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lenox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bessey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about aviation snips brands
5 answers
Asked ChatGPT
“Which aviation snips brand should I buy?”
Asked ChatGPT
“What are the best aviation snips brands?”
Asked ChatGPT
“What's the best aviation snips brand for sheet metal cutting?”
Searched Google, AI Overview
“aviation snips”
Searched Google, AI Overview
“sheet metal snips”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Craftsman or Malco more popular in search?
This chart shows how often people search Google for Craftsman and Malco by name. Each line represents a brand's share of searches for all 11 aviation snips brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Craftsman, Malco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | DeWalt | Craftsman | Knipex | Klein Tools | Lenox | Bessey | Midwest Snips | Wiss | Malco | Irwin |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 18.2% | 6.7% | 5.4% | 3.7% | 4.5% | 0.33% | 0.18% | 0.16% | 0.13% | 0.18% |
| Nov 2025 | 57.7% | 21.2% | 6.3% | 5.2% | 3.5% | 5.2% | 0.31% | 0.17% | 0.15% | 0.11% | 0.14% |
| Dec 2025 | 55.9% | 20.5% | 7.5% | 5% | 4.1% | 6.1% | 0.3% | 0.13% | 0.16% | 0.11% | 0.13% |
| Jan 2026 | 54.8% | 20.2% | 9% | 6% | 4% | 4.9% | 0.36% | 0.16% | 0.17% | 0.12% | 0.16% |
| Feb 2026 | 54.6% | 20.1% | 11% | 6% | 4% | 3.3% | 0.36% | 0.16% | 0.18% | 0.16% | 0.16% |
| Mar 2026 | 52.9% | 19.4% | 13% | 5.8% | 3.9% | 3.9% | 0.35% | 0.19% | 0.21% | 0.16% | 0.16% |
| Apr 2026 | 54.6% | 20.1% | 11% | 6% | 4% | 3.3% | 0.36% | 0.16% | 0.18% | 0.16% | 0.16% |
| May 2026 | 54.8% | 20.1% | 11% | 4.9% | 4% | 4% | 0.3% | 0.16% | 0.27% | 0.16% | 0.16% |
| Jun 2026 | 54.7% | 20.1% | 11% | 4.9% | 4% | 4% | 0.3% | 0.16% | 0.37% | 0.16% | 0.13% |
| Jul 2026 | 57% | 17.1% | 11.5% | 5.1% | 4.2% | 4.2% | 0.25% | 0.17% | 0.19% | 0.15% | 0.14% |
| Aug 2026 | 53.8% | 19.8% | 10.8% | 5.9% | 4.8% | 4% | 0.24% | 0.19% | 0.19% | 0.14% | 0.13% |
| Sep 2026 | 54.8% | 20.2% | 9% | 6% | 4.9% | 4% | 0.3% | 0.2% | 0.19% | 0.15% | 0.13% |
How has the Craftsman and Malco comparison changed over the last 12 months?
3 findings
- Craftsman was ahead of Malco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among aviation snips brands worldwide moved from 6.7% to 9%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Malco’s share of searches among aviation snips brands worldwide moved from 0.13% to 0.15%, and its estimated monthly branded searches held steady at 4.9K.
How did search popularity change for aviation snips brands worldwide in September 2026?
1 change
In September 2026, Craftsman lost share of searches among aviation snips brands worldwide, from 10.8% to 9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Craftsman’s and Malco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among aviation snips brands
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