Brandwave

Hand tool brands:Which brands are most popular in search?

Crescent and Knipex share the highest estimated Share of Search among hand tool brands worldwide, at 45.7% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Crescent45.7%
  2. Knipex45.7%
  3. Bahco7.5%
  4. Irwin1%
  5. Stanley0.16%

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Share of SearchLeaderboard

Compare the hand tool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hand tool brands worldwide, by month

Share of Search by month for Crescent, Knipex, Bahco. The figures are in the table below the chart.

View monthly share of search table
MonthCrescentKnipexBahcoIrwinStanley
Oct 202543.8%43.8%10.8%1.4%0.16%
Nov 202543.9%43.9%10.8%1.2%0.16%
Dec 202543.9%43.9%10.8%1.2%0.13%
Jan 202654.9%36.6%7.4%0.98%0.13%
Feb 202644.8%44.8%9%1.2%0.13%
Mar 202642.9%42.9%12.9%1.2%0.19%
Apr 202644.8%44.8%9%1.2%0.16%
May 202648.7%40%9.8%1.3%0.14%
Jun 202644.8%44.8%9%1.2%0.16%
Jul 202644.8%44.8%9%1.2%0.16%
Aug 202645.7%45.7%7.5%1%0.16%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Crescent

    45.7%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +0.8 points.

  2. 2.Knipex

    45.7%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +0.8 points.

  3. 3.Bahco

    7.5%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.Irwin

    1%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Stanley

    0.16%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among hand tool brands worldwide?

Crescent and Knipex share the highest estimated Share of Search among hand tool brands worldwide, at 45.7% in August 2026.

Global hand tool brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Crescent43.8% → 45.7%54.9%Jan 202642.9%Mar 20261st
Knipex43.8% → 45.7%45.7%Aug 202636.6%Jan 20262nd
Bahco10.8% → 7.5%12.9%Mar 20267.4%Jan 20263rd
Irwin1.4% → 1%1.4%Oct 20250.98%Jan 20264th
Stanley0.16%0.19%Mar 20260.13%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Crescent’s estimated Share of Search among hand tool brands worldwide increased from 43.8% to 45.7%.
  • Across the 11 months ending August 2026, Knipex’s estimated Share of Search among hand tool brands worldwide increased from 43.8% to 45.7%.
  • Across the 11 months ending August 2026, Bahco’s estimated Share of Search among hand tool brands worldwide decreased from 10.8% to 7.5%.
  • Across the 11 months ending August 2026, Crescent’s estimated Share of Search among hand tool brands worldwide peaked at 54.9% in January 2026 and was lowest at 42.9% in March 2026.
  • Across the 11 months ending August 2026, Knipex’s estimated Share of Search among hand tool brands worldwide peaked at 45.7% in August 2026 and was lowest at 36.6% in January 2026.
  • Across the 11 months ending August 2026, Bahco’s estimated Share of Search among hand tool brands worldwide peaked at 12.9% in March 2026 and was lowest at 7.4% in January 2026.
  • Across the 11 months ending August 2026, Irwin and Stanley held steady: their estimated Share of Search among hand tool brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for hand tool brands worldwide in August 2026?

  1. In August 2026, Crescent gained estimated Share of Search among hand tool brands worldwide, from 44.8% to 45.7%.

  2. In August 2026, Knipex gained estimated Share of Search among hand tool brands worldwide, from 44.8% to 45.7%.

  3. In August 2026, Bahco lost estimated Share of Search among hand tool brands worldwide, from 9% to 7.5%.

  4. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

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