How popular isKlein Tools?
In September 2026, people searched for Klein Tools by name about 165,000 times worldwide, a 22.2% increase from the previous year. These searches made up 5.9% of all global hand tool brand searches, placing Klein Tools fourth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about hand tool brands, Klein Tools appeared in three of the five answers and was the sixth most recommended of the 13.
Klein Tools is the fourth most searched of 13 competitors and the sixth most recommended in AI answers.
MilwaukeeShare of searches 65.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
CraftsmanShare of searches 10.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
KnipexShare of searches 7.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Klein ToolsShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
CrescentShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top hand tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Klein Tools was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Klein Tools is the sixth most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Knipex1st
- Craftsman2nd
GearWrench3rd- Milwaukee4th
Channellock5th- Klein Tools6th
Tekton7th
Stanley8th- Crescent–
Bahco–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Craftsman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Knipex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GearWrench4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Klein Tools3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tekton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Channellock3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stanley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Crescent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bahco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hand tool brands
5 answers
Asked ChatGPT
“Which hand tool brand should I buy?”
Asked ChatGPT
“What are the best hand tool brands?”
Asked ChatGPT
“What's the best hand tool brand for home repairs?”
Searched Google, AI Overview
“hand tool brands”
Searched Google, AI Overview
“best hand tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which hand tool brands compete with Klein Tools?
Share of searches by month for Milwaukee, Craftsman, Knipex, Klein Tools, Crescent, Tekton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Craftsman | Knipex | Klein Tools | Crescent | Tekton | GearWrench | Bahco | Kincrome | Channellock | Irwin | Sidchrome | Stanley |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.1% | 7.9% | 6.5% | 4.3% | 2.9% | 1.9% | 1.6% | 1.6% | 0.48% | 0.32% | 0.21% | 0.12% | 0.02% |
| Nov 2025 | 72.1% | 7.9% | 6.5% | 4.3% | 2.4% | 1.9% | 1.9% | 1.6% | 0.58% | 0.32% | 0.17% | 0.12% | 0.02% |
| Dec 2025 | 69.9% | 9.4% | 6.3% | 5.1% | 2.9% | 1.9% | 1.9% | 1.5% | 0.46% | 0.38% | 0.17% | 0.11% | 0.02% |
| Jan 2026 | 66.4% | 10.9% | 7.3% | 4.9% | 3.3% | 2.2% | 2.2% | 1.5% | 0.54% | 0.36% | 0.2% | 0.13% | 0.03% |
| Feb 2026 | 65.1% | 13.1% | 7.1% | 4.8% | 3.3% | 2.2% | 1.8% | 1.4% | 0.53% | 0.43% | 0.19% | 0.13% | 0.02% |
| Mar 2026 | 62.8% | 15.4% | 6.9% | 4.6% | 3.1% | 2.1% | 1.7% | 2.1% | 0.51% | 0.42% | 0.19% | 0.12% | 0.03% |
| Apr 2026 | 65.1% | 13.1% | 7.2% | 4.8% | 3.3% | 2.2% | 1.8% | 1.4% | 0.53% | 0.35% | 0.19% | 0.13% | 0.03% |
| May 2026 | 65.4% | 13.2% | 5.9% | 4.8% | 4% | 2.2% | 1.8% | 1.4% | 0.53% | 0.43% | 0.19% | 0.16% | 0.02% |
| Jun 2026 | 66.2% | 13.3% | 6% | 4.9% | 3.3% | 2.2% | 1.8% | 1.2% | 0.54% | 0.36% | 0.16% | 0.13% | 0.02% |
| Jul 2026 | 64.6% | 13% | 5.8% | 4.8% | 3.2% | 4.8% | 1.4% | 1.2% | 0.52% | 0.35% | 0.16% | 0.13% | 0.02% |
| Aug 2026 | 63.9% | 12.8% | 7% | 5.8% | 3.2% | 3.2% | 1.7% | 1.2% | 0.63% | 0.35% | 0.15% | 0.13% | 0.03% |
| Sep 2026 | 65.6% | 10.8% | 7.2% | 5.9% | 3.3% | 2.7% | 1.8% | 1.5% | 0.65% | 0.36% | 0.16% | 0.1% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.6% | 1.8M | 0% | +1.8 points | |
| 2, held 2nd | 10.8% | 301K | -18.2% | -2 points | |
| 3, held 3rd | 7.2% | 201K | 0% | +0.2 points | |
| 4, held 4th | 5.9% | 165K | 0% | +0.2 points | |
| 5, held 5th | 3.3% | 91.6K | -0.14% | +0.1 points | |
| 6, held 6th | 2.7% | 74K | -18.2% | -0.5 points | |
| 7, held 7th | 1.8% | 49.5K | 0% | 0 points | |
| 8, held 8th | 1.5% | 40.5K | +22.4% | +0.3 points | |
| 9, held 9th | 0.65% | 18.1K | 0% | 0 points | |
| 10, held 10th | 0.36% | 9.9K | 0% | 0 points | |
| 11, held 11th | 0.16% | 4.4K | 0% | 0 points | |
| 12, held 12th | 0.1% | 2.9K | -19.4% | 0 points | |
| 13, held 13th | 0.03% | 720 | 0% | 0 points |
65.6%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.8 points.
10.8%
Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -2 points.
3.
Knipex7.2%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.9%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Crescent3.3%
Held 5th. 91.6K estimated branded searches, -0.14% vs prior month. Share +0.1 points.
6.
Tekton2.7%
Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
1.8%
Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Bahco1.5%
Held 8th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.3 points.
9.
Kincrome0.65%
Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Channellock0.36%
Held 10th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
11.
Irwin0.16%
Held 11th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
12.
Sidchrome0.1%
Held 12th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.
13.
Stanley0.03%
Held 13th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Klein Tools and its closest rivals
Every comparison with Klein Tools
48 comparisons
- Craftsman vs Klein Tools
- DeWalt vs Klein Tools
- Klein Tools vs Makita
- Klein Tools vs Milwaukee
- Klein Tools vs UNI-T
- Honeywell vs Klein Tools
- Klein Tools vs Knipex
- Klein Tools vs Leatherman
- Klein Tools vs Lenox
- Klein Tools vs Testo
- Crescent vs Klein Tools
- Fluke vs Klein Tools
- Klein Tools vs Kobalt
- Klein Tools vs Veto Pro Pac
- Klein Tools vs Tekton
- Klein Tools vs ToughBuilt
- Klein Tools vs Stanley
- GearWrench vs Klein Tools
- Klein Tools vs Wera
- Klein Tools vs Wiha
- FLIR vs Klein Tools
- Bahco vs Klein Tools
- Klein Tools vs ThermoWorks
- Hioki vs Klein Tools
- Brymen vs Klein Tools
- 3M Peltor vs Klein Tools
- Klein Tools vs Occidental Leather
- Carhartt vs Klein Tools
- Kincrome vs Klein Tools
- Klein Tools vs MSA
- AstroAI vs Klein Tools
- Greenlee vs Klein Tools
- Husky vs Klein Tools
- Bessey vs Klein Tools
- Channellock vs Klein Tools
- Etekcity vs Klein Tools
- Extech vs Klein Tools
- Klein Tools vs Midwest Snips
- Klein Tools vs Wiss
- Klein Tools vs Malco
- Irwin vs Klein Tools
- Klein Tools vs Pyramex
- Amprobe vs Klein Tools
- Klein Tools vs Sidchrome
- IDEAL vs Klein Tools
- Klein Tools vs Stanley
- Bosch vs Klein Tools
- Klein Tools vs Protector
How has branded search demand for Klein Tools changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Klein Tools worldwide rose from 135K to 165K.
- Across the 12 months ending September 2026, Klein Tools’ share of searches among hand tool brands worldwide increased from 4.3% to 5.9%.
How did search popularity change for hand tool brands worldwide in September 2026?
6 changes
In September 2026, Milwaukee gained share of searches among hand tool brands worldwide, from 63.9% to 65.6%.
In September 2026, Craftsman lost share of searches among hand tool brands worldwide, from 12.8% to 10.8%.
In September 2026, Tekton lost share of searches among hand tool brands worldwide, from 3.2% to 2.7%.
Estimated monthly branded searches for Kincrome worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
Estimated monthly branded searches for Klein Tools worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.
Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
How are Klein Tools’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Klein Tools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- klein tools
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Where does Klein Tools compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Tool bag brands | 5th of 11 | 3.9% | Show ranking |
| Cable cutter brands | 5th of 6 | 4.2% | Show ranking |
| Aviation snips brands | 5th of 11 | 4.9% | Show ranking |
| Tool pouch brands | 4th of 7 | 5.1% | Show ranking |
| Cable stripper brands | 4th of 5 | 5.7% | Show ranking |
| Multimeter brands | 3rd of 7 | 5.9% | Show ranking |
| Hand tool brands | 4th of 13 | 5.9% | Shown above |
| Nut driver brands | 3rd of 5 | 6% | Show ranking |
| Conduit bender brands | 3rd of 4 | 6.2% | Show ranking |
| Wire cutters brands | 4th of 8 | 6.2% | Show ranking |
| Clamp meter brands | 2nd of 8 | 14.5% | Show ranking |
| Wire stripper brands | 3rd of 5 | 15.1% | Show ranking |
| Hard hat brands | 2nd of 6 | 24.9% | Show ranking |
| Infrared thermometer brands | 1st of 6 | 68.1% | Show ranking |
Is Klein Tools your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.