Wire cutters brands:Which are searched most?
In September 2026, Milwaukee was the most searched among wire cutters brands worldwide, with an estimated 1.8M branded searches and 74.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the wire cutters brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milwaukee, Craftsman, Knipex, Crescent. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Craftsman | Knipex | Crescent | Bahco | Irwin |
|---|---|---|---|---|---|---|
| Oct 2025 | 79% | 8.7% | 7.1% | 3.2% | 1.7% | 0.23% |
| Nov 2025 | 79.5% | 8.7% | 7.1% | 2.7% | 1.8% | 0.19% |
| Dec 2025 | 77.5% | 10.4% | 7% | 3.2% | 1.7% | 0.19% |
| Jan 2026 | 74.1% | 12.2% | 8.1% | 3.7% | 1.6% | 0.22% |
| Feb 2026 | 72.2% | 14.5% | 7.9% | 3.6% | 1.6% | 0.21% |
| Mar 2026 | 69.4% | 17.1% | 7.6% | 3.5% | 2.3% | 0.2% |
| Apr 2026 | 72.2% | 14.5% | 7.9% | 3.6% | 1.6% | 0.21% |
| May 2026 | 72.6% | 14.6% | 6.5% | 4.4% | 1.6% | 0.21% |
| Jun 2026 | 73.4% | 14.8% | 6.6% | 3.7% | 1.3% | 0.18% |
| Jul 2026 | 73.4% | 14.8% | 6.6% | 3.7% | 1.3% | 0.18% |
| Aug 2026 | 72.4% | 14.6% | 8% | 3.6% | 1.3% | 0.17% |
| Sep 2026 | 74.1% | 12.2% | 8.1% | 3.7% | 1.6% | 0.18% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.1% | 1.8M | 0% | +1.8 points | |
| 2, held 2nd | 12.2% | 301K | -18.2% | -2.4 points | |
| 3, held 3rd | 8.1% | 201K | 0% | +0.2 points | |
| 4, held 4th | 3.7% | 91.6K | -0.14% | +0.1 points | |
| 5, held 5th | 1.6% | 40.5K | +22.4% | +0.3 points | |
| 6, held 6th | 0.18% | 4.4K | 0% | 0 points |
74.1%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.8 points.
12.2%
Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -2.4 points.
3.
Knipex8.1%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
Crescent3.7%
Held 4th. 91.6K estimated branded searches, -0.14% vs prior month. Share +0.1 points.
5.
Bahco1.6%
Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.3 points.
6.
Irwin
0.18%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Milwaukee vs Craftsman: compare search popularity- Milwaukee vs Knipex: compare search popularity
- Milwaukee vs Crescent: compare search popularity
- Craftsman vs Knipex: compare search popularity
- Craftsman vs Crescent: compare search popularity
- Knipex vs Crescent: compare search popularity
- Compare any of these brands
Which brand is most popular in search among wire cutters brands worldwide?
6 brands
In September 2026, Milwaukee was the most searched among wire cutters brands worldwide, with an estimated 1.8M branded searches and 74.1% estimated Share of Search within this set. Craftsman is in 2nd place, 61.9 percentage points behind at 12.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Milwaukee | 79% → 74.1% | 79.5%Nov 2025 | 69.4%Mar 2026 | 1st |
| Craftsman | 8.7% → 12.2% | 17.1%Mar 2026 | 8.7%Oct 2025 | 2nd |
| Knipex | 7.1% → 8.1% | 8.1%Sep 2026 | 6.5%May 2026 | 3rd |
| Crescent | 3.2% → 3.7% | 4.4%May 2026 | 2.7%Nov 2025 | 4th |
| Bahco | 1.7% → 1.6% | 2.3%Mar 2026 | 1.3%Aug 2026 | 5th |
| Irwin | 0.23% → 0.18% | 0.23%Oct 2025 | 0.17%Aug 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among wire cutters brands worldwide decreased from 79% to 74.1%.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among wire cutters brands worldwide increased from 8.7% to 12.2%.
- Across the 12 months ending September 2026, Knipex’s estimated Share of Search among wire cutters brands worldwide increased from 7.1% to 8.1%.
- Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among wire cutters brands worldwide peaked at 79.5% in November 2025 and was lowest at 69.4% in March 2026.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among wire cutters brands worldwide peaked at 17.1% in March 2026 and was lowest at 8.7% in October 2025.
- Across the 12 months ending September 2026, Knipex’s estimated Share of Search among wire cutters brands worldwide peaked at 8.1% in September 2026 and was lowest at 6.5% in May 2026.
- Across the 12 months ending September 2026, Crescent’s estimated Share of Search among wire cutters brands worldwide peaked at 4.4% in May 2026 and was lowest at 2.7% in November 2025.
- Across the 12 months ending September 2026, Crescent, Bahco and Irwin held steady: their estimated Share of Search among wire cutters brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for wire cutters brands worldwide in September 2026?
4 changes
In September 2026, Milwaukee gained estimated Share of Search among wire cutters brands worldwide, from 72.4% to 74.1%.
In September 2026, Craftsman lost estimated Share of Search among wire cutters brands worldwide, from 14.6% to 12.2%.
Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Estimated monthly branded searches for Bahco worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
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